Bionic Yarn

London's Science Museum Hosts Space-Inspired Fashion Show

A jumpsuit that converts human sweat into drinking water. A dress with climate-controlled pouches for storing food on the go. Garments studded with sensors or heating units. Those are…

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Pharrell Williams is Now Co-Owner of G-Star Raw

Photo by Jaguar PS/Shutterstock Pharrell Williams, “Happy” hitmaker, plastics recycler, and sustainability spokesperson, can now add another appellation to his resume:…

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Timberland, Pharrell Create Bee-Inspired Boots With Recycled Plastic

Shoe enthusiasts have something to buzz about. Timberland has teamed up with music mogul Pharrell Williams to create a pair of boots inspired by nature—bees, to be exact. Composed of…

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Pharrell Williams, Woolworths Team Up to "Make Sustainability Cool"

Woolworths could tell you a thing or two about hiring coups. The South African department store has just appointed Grammy-winning artist Pharrell Williams, who will spearhead…

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Stella McCartney, G-Star Raw Join Forces With Cradle to Cradle Institute

Change for the fashion industry is afoot, thanks to a new initiative backed by the likes of Stella McCartney, G-Star Raw, Loomstate, and Bionic Yarn. Unveiled at the second annual…

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Pharrell, G-Star Raw Get "Happy" for Oceans at New York Fashion Week

HAPPY OCEANS Unlike most designers, who wait till after the models have made their rounds on the runway before revealing themselves, Williams stood front and center among the looks he…

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Pharrell, G-Star Raw Unveil Recycled-Plastic "Raw for the Oceans" Line

GET RAW Bionic Yarn estimates that the full collection employs an estimated 10 tons of recycled marine debris. The line, which includes T-shirts, hoodies, boilersuits, trench coats,…

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Adidas, Pharrell to Turn Ocean Plastic, Recycled Bottles Into Sneakers

G-Star Raw isn’t the only fashion firm clapping along to Pharrell Williams’s beat. The award-winning musician-songwriter-producer has inked a long-term deal with…

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Pharrell Williams: "Fashion Can Be a Player in Protecting the Planet"

“Fashion can be a universal player in protecting the planet. Fashion is certainly a huge part of everybody’s lives. You wear it every day and for some people it’s a status…

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Pharrell, G-Star Raw Create Denim Made From Recycled Ocean Plastic

RAW FOR THE OCEANS “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward,” Williams said.…

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Bionic: A Rapper-Approved Fiber Made From Recycled Plastic Bottles

Photos from Timberland’s Bionic Canvas collection BIONIC YARN \bī-ˈä-nik ˈyärn\ n 1 a: A highly durable fiber composed of organic cotton wrapped around a core of recycled…

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Topshop Launches Recycled Denim Line With Pharrell's Bionic Yarn

Topshop and Bionic Yarn have joined forces to launch a three-piece denim collection, derived in part from recycled plastic bottles. Available online and in stores, the Topshop by Bionic…

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Hip-Hop Star Pharrell Launches Jackets Made From Recycled PET Bottles

A recording artist, musician, rapper, producer, and fashion designer, Pharrell Williams is the consummate multihyphenate entertainer. One appellation we didn’t see coming?…

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