conscious consumption

How to be a Conscious Fashion Consumer: Advice From the Experts

Photo by Clark Street Mercantile/Unsplash Contrary to what Gwyneth Paltrow might have you think, you don’t need a bank account the size of Gringotts to be a conscious consumer.…

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Why Rachelle Carson-Begley is Taking Part in the "Shop Drop Challenge"

You know her as the skeptical wife of uber-environmentalist Ed Begley, Jr. on Discovery’s Living with Ed and the BiteSizeTV web series Our Green House. But did you know that Rachelle…

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"Willfully Ignorant" Consumers See Ethical Shoppers as Boring, Unfashionable

Photo by Tupungato/Shutterstock Those who can, do; those who can’t, mock? That’s the conclusion a team of Ohio State University researchers drew after questioning consumers…

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This App Lets You Know How Ethical Your Fashion Brands Are

Photo by Shutterstock On the heels of Black Friday and into holiday shopping season, a new app will let Australian shoppers make more ethical choices. Good on You not only clues in…

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ASK PATAGONIA: When Did Repair Become a Radical Act?

This holiday season, I have an early New Year’s resolution for the sake of Planet Earth: let’s all become radical environmentalists. This sounds like a big leap—but it’s not.…

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Patagonia's Jill Dumain: "People Need to Learn How to Buy Less"

An ad that Patagonia placed in the New York Times on Black Friday in 2011. “People need to learn how to buy less and companies need to learn how to be profitable in selling…

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5 Ways to be a Responsible Fashion Consumer

Photo by Shutterstock Roomful of clothes but nothing to wear? You’re hardly alone. The average U.K. household owns an average of £4,000 worth of clothes, 30 percent of which…

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Vivienne Westwood Likes Prince Charles's Ancient, Moth-Eaten Jackets

Photo by Michael Sims “I’ve been a big fan of Prince Charles for a long time and I have spoken to him and even tried to help him sometimes with getting support for his…

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Patagonia CEO Rose Marcario: "Profit Isn't the Only Measure of Success"

“Most businesses make decisions in the vacuum of profit. Having grown up in finance, I say this with some gravity because I’ve experienced it. “If you’re making…

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Curb Impulse Shopping With This Simple Strategy

“Slow shopping is very much a vogue term these days, and there’s a bit of a greenwashing element to it—sure, buy slow but you’re still buying stuff, and buy quality…

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Chris Gelinas: Quality Clothes Can't Be "Refreshed Every 15 Seconds"

“I get that retailers always want new things on the floor, but I just think it’s a shame that people’s attention spans are so short these days. We’re just trained to refresh…

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Jane Goodall Asks You to Consider What You Buy, Eat

Photo by Attila Jandi/Shutterstock “There are lists out there. I can’t tell you where they are, but generally if you are getting something very cheap—clothes or…

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Zady Took Out a One-Page Ad in the Wall Street Journal (And It's Glorious)

Ethical e-tailer Zady took out a one-page ad-slash-call-to-action about fast fashion in the Wall Street Journal on Wednesday. Nailed it. + Zady…

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Sarah Lazarovic's "Buyerarchy of Needs" Tells It Like It is

Abraham Maslow would be pretty shocked at what most Americans today consider “needs.” Sarah Lazarovic’s reimagined “buyerarchy of needs” presents a new…

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"Divergent" Actress Shailene Woodley "Exclusively" Buys Used Clothes

Photo by s_bukley/Shutterstock “Kitson? Yeah, that’ll never happen. I exclusively buy used clothes. I’m going to be a citizen of this planet, and I’m going to do…

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Raise Money for Garment Workers' Rights With a "Six Items" Fashion Fast

Illustrations by Shutterstock How many items of clothing do you have in your closet and how much of your closet do you actually wear? Labour Behind the Label wants you to think long and…

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Patagonia Wants to Promote a "Responsible Economy"

Patagonia wants to usher in a more “responsible economy,” and it’s willing to sacrifice its bottom line to do so. The outdoor-apparel firm, which has built a…

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H&M's "Conscious Talk" Highlights Fashion's Role in a Sustainable Future

Depending on whom you ask, H&M is either the problem or the solution. The Swedish retailer isn’t just any apparel firm, after all. When it comes perpetuating our culture of…

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