DryDye

Adidas by Stella McCartney Fetes Sustainability at London Fashion Week

ACTIVE ECO Adidas says it employed “advanced, eco-friendly” cutting techniques to ensure that at least 95 percent of the fabric went into the final product. (The industry…

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Adidas by Stella McCartney Debuts Water-Saving "DryDye" T-Shirt

Stella McCartney is dipping her hands into waterless dyeing. The British designer, who has a longstanding partnership with Adidas, has created a new T-shirt as part of sportswear…

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Adidas Launches Water-Saving "DryDye" Range of T-Shirts

NOT A DROP TO DRINK Besides saving water, DryDye also uses 50 percent less energy and 50 percent fewer chemicals, according to DyeCoo, the Netherlands-based company that built the first…

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