Will.i.am, Ekocycle, Global Citizen Declare "A Day Without Waste"

Are you a cup culprit, a double bagger, a container retainer, or napkin nipper? Bail yourself out on Wednesday by joining musician Will.i.am, his Coca-Cola-backed “Ekocycle”…

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Actor Kellan Lutz to Wear Tuxedo Made With Recycled Bottles to Oscars

Photo by Allan Bregg/Shutterstock Suzy Amis Cameron’s “Red Carpet Green Dress” campaign is going co-ed. The ethical-fashion awareness initiative, which celebrates its fifth…

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INTERVIEW: Will.i.am Tells Ecouterre Why Green Fashion is the Future

With his ultra-modern aesthetic and song lyrics that reference the next millennium, it’s no secret that Will.i.am is looking to the future. In addition to creating music, the…

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Will.i.am, H Brothers Debut "Ekocycle" Suits Made From Recycled Bottles

Ekocycle, the eco-conscious brainchild brand of musical artist Will.i.am and Coca Cola, has announced a new line of fashion-forward men’s suits designed by New Zealand-based H…

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Levi's, Case-Mate Join Will.i.am, Coca-Cola's "Ekocycle" Recycling Initiative

Will.i. am and Coca-Cola’s “Ekocycle” initiative is about to get a lot more crowded. At a private-launch event on Wednesday night, the Black Eyed Peas musician and the…

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