G-Star Raw

Greenpeace Reveals the Most—And Least—Eco-Friendly Fashion Brands

Even seasoned models have been known to take a spill or two on the runway. We’re only human, after all. For the fashion brands behind them, however, the onus not to stumble weighs…

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G-Star Raw, Plastic Soup Foundation Team Up Against Microfiber Pollution in Oceans

Photo by Caleb George/Unsplash G-Star Raw, the Dutch fashion label co-owned by “Happy” hitmaker Pharrell Williams, has teamed up with the Plastic Soup Foundation to…

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G-Star Raw, Ted Baker Make Sustainability Scores, Roadmaps Public

G-Star Raw, Ted Baker, Haikure, and Vivobarefoot are going public—with their sustainability scores, that is. The four brands are part of a pilot program with Made-By, a European…

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Pharrell Williams is Now Co-Owner of G-Star Raw

Photo by Jaguar PS/Shutterstock Pharrell Williams, “Happy” hitmaker, plastics recycler, and sustainability spokesperson, can now add another appellation to his resume:…

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G-Star Raw Commits to Sourcing Deforestation-Free Fabrics

G-Star Raw is making like a tree and leaving—deforestation-promoting fabrics, that is. The Dutch denim brand, which previously collaborated with “Happy” hitmaker Pharrell…

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Adidas Now a "Detox Leader," Nike Still a "Greenwasher"

Looks like Adidas has finally cleaned up its act. A year and a half after Greenpeace branded it a “Detox greenwasher,” the sportswear giant is now “back on…

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Stella McCartney, G-Star Raw Join Forces With Cradle to Cradle Institute

Change for the fashion industry is afoot, thanks to a new initiative backed by the likes of Stella McCartney, G-Star Raw, Loomstate, and Bionic Yarn. Unveiled at the second annual…

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Pharrell, G-Star Raw Get "Happy" for Oceans at New York Fashion Week

HAPPY OCEANS Unlike most designers, who wait till after the models have made their rounds on the runway before revealing themselves, Williams stood front and center among the looks he…

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Pharrell, G-Star Raw Unveil Recycled-Plastic "Raw for the Oceans" Line

GET RAW Bionic Yarn estimates that the full collection employs an estimated 10 tons of recycled marine debris. The line, which includes T-shirts, hoodies, boilersuits, trench coats,…

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Pharrell Williams: "Fashion Can Be a Player in Protecting the Planet"

“Fashion can be a universal player in protecting the planet. Fashion is certainly a huge part of everybody’s lives. You wear it every day and for some people it’s a status…

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Pharrell, G-Star Raw Create Denim Made From Recycled Ocean Plastic

RAW FOR THE OCEANS “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward,” Williams said.…

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More Brands, Retailers Commit to Bangladesh Fire and Building Safety

Holy domino effect! Following examples set by H&M, Inditex, Primark, and C&A on Monday, a number of North American and European clothing brands have agreed to sign a legally…

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G-Star Raw Moves From "Toxic Greenwasher" to "Detox Leader"

G-Star Raw has moved from a “toxic greenwasher” to a “Detox leader,” according to Greenpeace. Following pressure from the environmental nonprofit’s…

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