Green Carpet Challenge

Livia Firth: Fashion Should Be on the Climate-Change Agenda

Photo by s_bukley/Shutterstock “Why do I feel so strongly that fashion is a pivotal industry to get right? Firstly because it is a full spectrum industry. It extends from the…

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Stella McCartney, Livia Firth Launch Inaugural "Green Carpet Collection"

GREEN CARPET COLLECTION The 13 evening looks, which boast “delicate femininity and bold graphic abstraction,” comprise materials that are either recycled or certified…

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Livia Firth Says Eco-Fashion is "Just Common Sense"

Photo by Featureflash/Shutterstock “Carlo Petrini [founder of the… …

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Narciso Rodriguez's Bottletop Collab is Green Carpet Challenge–Approved

Looks like Livia Firth ♥ Narciso Rodriguez as much as he ♥ social enterprise. Firth awarded the New York City designer with the “Green Carpet Challenge” brand mark on…

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Livia Firth Challenges H&M's Claims of "Sustainability"

Livia Firth doesn’t call herself a “professional agitator” on Twitter for nothing. Faced with H&M’s Helena Helmmersson at the Copenhagen Fashion Summit on…

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Chopard Makes History With World's First Fair-Mined Gold Watch

Chopard has made history with the world’s first wristwatch made of fairly mined gold from South America. Unveiled at the BaselWorld World Watch and Jewellery Show in March, the…

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Cate Blanchett Wears Chopard's "Green Carpet Challenge" Earrings to 2014 Golden Globes

Cate Blanchett made Golden Globes history Sunday night in more ways than one. In addition to winning her third Golden Globe award for her role as a troubled socialite in the Woody Allen…

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Top 11 Eco-Fashion Milestones of 2013 (Vote for Most Game-Changing)

Feeling nostalgic? Skip back a year for seven of the most ground-breaking eco-fashion stories of 2011… © Ecouterre, 2013. | Permalink | No comment | Add to del.icio.us …

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Emma Watson Models Net-a-Porter's "Green Carpet Challenge" Collection

FAIR FASHION Her enthusiasm for Firth’s work is obvious. “Livia’s created a lobbying body to put pressure on governments and corporations to encourage them to have [ethical…

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Net-a-Porter Collaborates With Victoria Beckham, Christopher Kane, Erdem in Support of Green Carpet Challenge

NET-A-PORTER x GREEN CARPET CHALLENGE Firth, Vogue editrix Anna Wintour, and Net-a-Porter’s Natalie Massanet, who currently chairs the British Fashion Council, unveiled the…

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Livia Firth, Chopard Unveil Ethical Jewelry Collaboration at Cannes

This year’s red carpet for the Cannes Film Festival might as well turn green. In a collaboration with the Alliance for Responsible Mining, the sculptor of Cannes’ iconic and…

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Emily Blunt Joins Green Carpet Challenge With Eco-Friendly Met Ball Gown

Consider Emily Blunt officially “Green Carpet Challenged.” The British actress attended the unveiling of the Metropolitan Museum of Art’s latest exhibit, Punk: Chaos to…

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Gucci Debuts World's First "Zero-Deforestation" Leather Handbags

GUCCI’S BETTER LEATHER Thanks to the involvement of the National Wildlife Federation, which verified the collection’s extensive chain of custody, the bags are the…

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6 Celebrities Who Wore Eco-Fashion to the 2013 Oscars

ANNE HATHAWAY Reigning Best Supporting Actress Anne Hathaway paired her inordinately…um…“perky” Prada dress with custom cruelty-free pumps from Giuseppe Zanotti. Requesting…

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Harry Potter's Helen McCrory, Merlin's Emilia Fox Wear Green at BAFTAs

It was a battle of the spell-casting femme fatales at the British Academy of Film and Television Arts Sunday night. No magical jibes were actually traded, of course, but you had to…

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Bradley Cooper Dons Eco-Friendly Tom Ford at 2013 Golden Globes

Bradley Cooper may have lost the Golden Globe Award for Best Actor (Comedy or Musical) to Hugh Jackman on Sunday, but the erstwhile “Sexiest Man Alive” nevertheless…

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Prince Charles: "Nature Can Go Hand-in-Hand With Beautiful Clothes"

Photo by Jamie Roach/Shutterstock Livia Firth’s Green Carpet Challenge has received the royal seal of approval. In a letter read by Firth at the launch of “The Green…

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Javier Bardem is Dressed to Thrill in Eco-Friendly Gucci at Skyfall Premiere

Looks like Livia Firth has a thing for bad boys. For her latest “Green Carpet Challenge,” the Eco-Age creative director scored none other than Javier Bardem, the Spanish…

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