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Green Carpet Challenge

Chopard Makes History With World's First Fair-Mined Gold Watch

Chopard has made history with the world’s first wristwatch made of fairly mined gold from South America. Unveiled at the BaselWorld World Watch and Jewellery Show in March, the…

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Cate Blanchett Wears Chopard's "Green Carpet Challenge" Earrings to 2014 Golden Globes

Cate Blanchett made Golden Globes history Sunday night in more ways than one. In addition to winning her third Golden Globe award for her role as a troubled socialite in the Woody Allen…

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Top 11 Eco-Fashion Milestones of 2013 (Vote for Most Game-Changing)

Feeling nostalgic? Skip back a year for seven of the most ground-breaking eco-fashion stories of 2011… © Ecouterre, 2013. | Permalink | No comment | Add to del.icio.us …

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Emma Watson Models Net-a-Porter's "Green Carpet Challenge" Collection

FAIR FASHION Her enthusiasm for Firth’s work is obvious. “Livia’s created a lobbying body to put pressure on governments and corporations to encourage them to have [ethical…

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Net-a-Porter Collaborates With Victoria Beckham, Christopher Kane, Erdem in Support of Green Carpet Challenge

NET-A-PORTER x GREEN CARPET CHALLENGE Firth, Vogue editrix Anna Wintour, and Net-a-Porter’s Natalie Massanet, who currently chairs the British Fashion Council, unveiled the…

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Livia Firth, Chopard Unveil Ethical Jewelry Collaboration at Cannes

This year’s red carpet for the Cannes Film Festival might as well turn green. In a collaboration with the Alliance for Responsible Mining, the sculptor of Cannes’ iconic and…

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Emily Blunt Joins Green Carpet Challenge With Eco-Friendly Met Ball Gown

Consider Emily Blunt officially “Green Carpet Challenged.” The British actress attended the unveiling of the Metropolitan Museum of Art’s latest exhibit, Punk: Chaos to…

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Gucci Debuts World's First "Zero-Deforestation" Leather Handbags

GUCCI’S BETTER LEATHER Thanks to the involvement of the National Wildlife Federation, which verified the collection’s extensive chain of custody, the bags are the…

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6 Celebrities Who Wore Eco-Fashion to the 2013 Oscars

ANNE HATHAWAY Reigning Best Supporting Actress Anne Hathaway paired her inordinately…um…“perky” Prada dress with custom cruelty-free pumps from Giuseppe Zanotti. Requesting…

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Harry Potter's Helen McCrory, Merlin's Emilia Fox Wear Green at BAFTAs

It was a battle of the spell-casting femme fatales at the British Academy of Film and Television Arts Sunday night. No magical jibes were actually traded, of course, but you had to…

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Bradley Cooper Dons Eco-Friendly Tom Ford at 2013 Golden Globes

Bradley Cooper may have lost the Golden Globe Award for Best Actor (Comedy or Musical) to Hugh Jackman on Sunday, but the erstwhile “Sexiest Man Alive” nevertheless…

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Prince Charles: "Nature Can Go Hand-in-Hand With Beautiful Clothes"

Photo by Jamie Roach/Shutterstock Livia Firth’s Green Carpet Challenge has received the royal seal of approval. In a letter read by Firth at the launch of “The Green…

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Javier Bardem is Dressed to Thrill in Eco-Friendly Gucci at Skyfall Premiere

Looks like Livia Firth has a thing for bad boys. For her latest “Green Carpet Challenge,” the Eco-Age creative director scored none other than Javier Bardem, the Spanish…

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"Downton Abbey's" Elizabeth McGovern Wears Green Gucci at Cannes

Even the acid-tongued Dowager Countess would find little fault with Elizabeth McGovern’s Cannes attire. The actress, who plays Lady Cora Crawley on Downton Abbey, feted the…

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Cameron Diaz Wears Stella McCartney for Met Ball Green Carpet Challenge

As one of Hollywood’s staunchest environmental advocates, Cameron Diaz probably needed little convincing to join Livia Firth’s Green Carpet Challenge. The veteran actress…

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Livia Firth Launches Eco-Fashion Label, Collaborates With C.L.A.S.S. on Green Carpet Challenge Fabric Library

Tinseltown may have rolled up its award-season red carpet, but Livia Firth isn’t one to sit idly by on the sidelines. The Eco Age creative director, who’s married to…

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Julianne Moore Wears Eco-Chic Tom Ford to "Game Change" D.C. Premiere

The difference between an acid-tongued former running mate from Alaska and the Hollywood actress who portrays her? Tom Ford, evidently. Julianne Moore, who plays Sarah Palin in Game…

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6 Celebrities Who Wore Eco-Fashion to the 2012 Oscars

Three-time Oscar-winning actress Meryl Streep, who clinched the Best Actress award for her critically acclaimed turn as Margaret Thatcher, headed Livia Firth’s “Green Carpet…

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