Helena Helmersson

Livia Firth Challenges H&M's Claims of "Sustainability"

Livia Firth doesn’t call herself a “professional agitator” on Twitter for nothing. Faced with H&M’s Helena Helmmersson at the Copenhagen Fashion Summit on…

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H&M Launches "Clevercare" Label at Copenhagen Fashion Summit

Stella McCartney wants you to back away from the washing machine. The British designer made a video cameo at the Copenhagen Fashion Summit on Thursday to introduce…

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H&M's Helena Helmersson: Fashion Can Be Cheap and Ethical

If there’s a disconnect between its mission to sell cheaply priced clothing and its quest to improve working conditions and the environment, H&M isn’t seeing it. The…

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H&M Might Raise Its Prices so It Can Pay Workers a Better Wage

Photo by JuliusKielaitis/Shutterstock H&M shoppers might want to brace themselves for higher prices at the till. The Swedish apparel giant admitted Monday that a price hike could…

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H&M's "Conscious Talk" Highlights Fashion's Role in a Sustainable Future

Depending on whom you ask, H&M is either the problem or the solution. The Swedish retailer isn’t just any apparel firm, after all. When it comes perpetuating our culture of…

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Watch H&M's "Conscious Talk" Panel Live From Vogue's HQ in NYC!

Join Honest By founder Bruno Pieters, Loomstate designer Scott Mackinlay Hahn, the magnificent Julie Gilhart, Parsons School of Fashion’s Simon Collins, H&M head of…

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