high-tech bras

"Aeros" Sports Bra Responds to Sweat by Increasing Air Flow

Chromat had more than its shape-shifting “Adrenaline” dress up its sleeve at New York Fashion Week on Friday. The label also took to the runway to unveil the…

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Victoria's Secret's "Incredible" Sports Bra Monitors Your Heart Rate

Vitals tracking just got a whole lot more intimate, thanks to the new “Incredible” sports bra from Victoria’s Secret. Designed to provide “maximum support”…

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"Frozen"-Inspired Bra Changes Color When You Bump Bosoms

As if you aren’t already sick of Disney’s Frozen, this bizarre story out of Japan will have you completely off the animated flick. Triumph Lingerie has deputed the…

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Microsoft Invents Bra That Monitors Stress, Discourages Emotional Eating

Photo by Shutterstock What the world needs is a bra that alerts you to when you’re overeating, because apparently only women eat too much food when they’re stressed.…

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Top 7 Wearable Technology Concepts of 2012 (Vote for the Coolest!)

Hankering for more wearable innovations? Lose yourself in our archives

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Cancer-Detecting Smart Bra Could Soon Surpass Mammograms in Accuracy

We all expect our bras to work miracles, but can they also monitor our breasts for signs of cancer? A new breed of over-the-shoulder boulder-holder claims to do precisely that.…

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