H&M Conscious

H&M's Anna Gedda: Fair Wages Are Something the Whole Industry Must Drive

Anna Gedda, head of sustainability at H&M H&M CONSCIOUS? Together with Hendrik Alpen, sustainability business expert, stakeholder engagement, at H&M, Gedda addressed some…

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7 Things to Know About H&M's 2016 Conscious Exclusive Collection

TWO SIDES Of course, Gedda is telling us all this in Paris, capital of fashion and l’amour. At a gilded, frieze-adorned ballroom at the Westin, where H&M is hosting members…

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3 Celebrities Who Wore Eco-Fashion to the 2016 Oscars

Photo by Aaron Poole/A.M.P.A.S. GREEN CARPET “As sustainable fashion becomes more urgent, Red Carpet Green Dress is honored to partner with two rising stars, Sophie Turner and…

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H&M Debuts "Conscious Beauty" Line of Eco-Friendly Skincare

CONSCIOUS BEAUTY All packaging is recyclable, according to H&M. In addition, the plastics in the primary containers are made of recycled material. Conscious Beauty is certified by…

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H&M Appoints Julia Restoin Roitfeld as New Face of "Conscious Exclusive" Campaign

H&M’s 2016 “Conscious Exclusive” is a bit of a double header. Besides offering the same eco-friendlier textiles we’ve come to expect (hemp, organic cotton,…

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Iggy Pop and H&M Want You to Recycle Your Clothes

Iggy Pop wants you to recycle your clothes. The American singer-songwriter has teamed up with H&M to highlight the retailer’s garment-collecting initiative. In a video…

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H&M is Offering $1 Million for Best Textile-Recycling Innovations

H&M is looking to close the loop on textiles, and it’s willing to pay $1 million to anyone who can achieve it. Announced by the H&M Conscious Foundation, the Swedish…

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H&M Unveils New "Conscious Exclusive" Line, Starring Olivia Wilde

FROCK AND ROLL Other pieces include a bomber jacket in reversible jacquard, a tuxedo blazer with dramatic elbow-length slits, and a flapper-style dress embellished with recycled beads.…

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4 Celebrities Who Wore Eco-Fashion to the 2015 Oscars

Photo by Mark Suban/A.M.P.A.S. GINA RODRIGUEZ Gina Rodriguez, breakout star of the CW hit show Jane the Virgin wore a cobalt-gblue gown designed by Red Carpet Green Dress womenswear…

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H&M CEO: Buying Less to Save the Planet Would Create "Social Catastrophe"

Karl-Johan Persson isn’t a fan of the “buy less” movement that’s beginning to take root. In fact, the H&M CEO warns that reducing consumer spending in the…

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H&M Taps Actress Olivia Wilde as Face of "Conscious Exclusive" Line

H&M is getting the hero it deserves. The Swedish retailer has tapped Olivia Wilde—and, we hope, her eco-crime-fighting alter ego, Princess Layers—to be the new face of its…

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H&M Blacklists Indian Spinning Mill After Allegations of Forced Labor

H&M has blacklisted a southern Indian textile mill following allegations of rampant labor- and human-rights abuses in the the country’s garment hub of Tamil Nadu. Flawed…

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H&M, Primark, Zara Agree to Raise Minimum Wage in Cambodia

After thousands of garment workers rallied across Phnom Penh last week to renew demands for higher wages, eight of the world’s leading fashion retailers said they are willing to…

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H&M Debuts Eco-Friendlier "Conscious Denim" Collection

GOOD JEANS Every item in the Conscious Denim collection will feature the “Clevercare” label, which includes planet-friendly laundering suggestions. Conscious Denim is part…

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Forever 21, H&M, Mango, Zara Frequently Fail Quality, Safety Tests

Photo by Tupungato/Shutterstock Forever 21, H&M, Mango, and Zara top the list of fashion labels that regularly fail China’s quality and safety trials, say officials from the…

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Livia Firth Challenges H&M's Claims of "Sustainability"

Livia Firth doesn’t call herself a “professional agitator” on Twitter for nothing. Faced with H&M’s Helena Helmmersson at the Copenhagen Fashion Summit on…

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H&M Launches "Clevercare" Label at Copenhagen Fashion Summit

Stella McCartney wants you to back away from the washing machine. The British designer made a video cameo at the Copenhagen Fashion Summit on Thursday to introduce…

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H&M, Zara Commit to Eliminate Deforestation From Their Clothing

H&M and Zara are speaking for the trees. The world’s largest fashion retailers—the latter represented by its holding company, Inditex—have pledged to develop new sourcing…

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