Levi’s

Project Jacquard: Google, Levi's to Turn Clothing Into Touchscreens

Jacquard is a “smart fabric” developed by Google’s Advanced Technology and Projects (ATAP) group that could conceivably turn your sleeve into a touch…

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Adidas Now a "Detox Leader," Nike Still a "Greenwasher"

Looks like Adidas has finally cleaned up its act. A year and a half after Greenpeace branded it a “Detox greenwasher,” the sportswear giant is now “back on…

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Levi's "Comes Clean" About the Environmental Impact of Its Jeans

Levi Strauss holds one truth to be self-evident: jeans are one heckuva thirsty animal. In a new report on Tuesday, the denim giant unveiled the results of its latest product life-cycle…

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Levi's, SF 49ers Transform 12 Tons of Denim Into a "Field of Jeans"

GOOD SPORTS Creating the “Field of Jeans” was an ambitious endeavor. The entire process took 50 people more than 16 consecutive hours to complete. Collectively, the jeans…

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ASOS, Levi's Commit to Sourcing Deforestation-Free Textiles

ASOS, Levi Strauss, and Marks & Spencer are making like trees and leaving—deforestation, that is. The clothing brands are among the latest companies to connect with Canopy Style,…

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Levi's Debuts Trucker Jacket Made in the U.S.A. From Recycled Parachutes

Levi Strauss is moving its “Waste&ltLess” line of apparel beyond recycled plastic bottles. The jean juggernaut unveiled Wednesday a version of its classic trucker…

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Gap, H&M, Levi's Named "World's Most Ethical" Apparel Companies

Photo by sandr2002/Shutterstock Well, here’s a plot twist we didn’t see coming: H&M, Levi Strauss, and the Gap just made Ethisphere Institute’s “Most…

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Levi Strauss Unveils Dockers "Wellthread" Process for Sustainable Sourcing

On Wednesday night, Levi Strauss disrupted fast fashion by unveiling its Eureka Innovation Lab with the launch of Dockers Wellthread, a product development process and men’s line that…

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Levi's, RISD Collaborate on Sustainable-Design Education

America’s No. 1 denim-maker is working with the Rhode Island School of Design to teach the next generation of designers to incorporate both style and sustainability. Nada…

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Selfridges Muffles Information Overload by "Debranding" Iconic Products

Information overload frazzled your last nerve? Selfridges wants to help you find the “power of quiet” amid the bedlam. The British department store has launched “No…

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Top 7 Eco-Fashion Milestones of 2012 (Vote for Most Game-Changing!)

Feeling nostalgic? Skip back a year for seven of the most ground-breaking eco-fashion stories of 2011… …

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Top 7 Recycled Fashion Designs of 2012 (Vote for the Most Creative!)

We couldn’t include all our refashioned favorites. Drop by our archives for any stories you may have missed… …

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Levi's Commits to Detoxing Its Products, Garment Supply Chain by 2020

Squeaky wheel, meet grease. After a week of relentless campaigning by Greenpeace’s “Detox” initiative, Levi Strauss has finally committed to eliminating all releases…

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Levi's, Major Denim Brands Embroiled in Mexican Water-Pollution Scandal

Levi Strauss may have pioneered the “Water<less” and “Waste<less” lines of denim, but the jean icon is far from a paragon of sustainability, according to a…

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Levi's, Case-Mate Join Will.i.am, Coca-Cola's "Ekocycle" Recycling Initiative

Will.i. am and Coca-Cola’s “Ekocycle” initiative is about to get a lot more crowded. At a private-launch event on Wednesday night, the Black Eyed Peas musician and the…

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Levi's Launches New "Waste<Less" Jeans Made From Recycled Plastic Bottles

The original blue-jean company is making efforts to turn its iconic garment green. On Tuesday, Levi Strauss announced the launch of “Waste<Less,” an upcoming collection…

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Gap, Levi's, H&M Garment Workers in Cambodia Strike Over Poverty Pay

More than 5,000 Cambodian garment workers failed to reach an agreement with their employers on Tuesday after 11 days of striking. Negotiations between the Coalition of Cambodia Apparel…

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Levi's Employees Worldwide Pledge to Wear Same Pair of Jeans All Week

In honor of World Water Day, Levi’s employees across the globe are taking the plunge: by pledging to wear the same pair of jeans or khakis every day for a week without washing it…

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