Levi’s

Greenpeace Reveals the Most—And Least—Eco-Friendly Fashion Brands

Even seasoned models have been known to take a spill or two on the runway. We’re only human, after all. For the fashion brands behind them, however, the onus not to stumble weighs…

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Levi's Launches "Collaboratory" to Boost Innovation in Sustainable Fashion

Meet the “Collaboratory,” an annual three-day fellowship program that promotes innovation in the sustainable apparel industry. Spearheaded by Levi Strauss, with a curriculum…

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Google, Levi's Create "Smart" Denim Jacket for Urban Cyclists

There’s very little about Google and Levi Strauss’s “smart” jacket that distinguishes it from any other garment a savvy urbanite might sport. With neither…

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Levi's, Evrnu Create First Jeans Made From Regenerated Post-Consumer Cotton

Levi Strauss has teamed up with Evrnu, a Seattle-based startup that reconstitutes old fibers into new, to create the world’s first jeans made up of more than 50 percent…

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Fashion Revolution Ranks 40 Apparel Brands by Supply-Chain Transparency

When the eight-story Rana Plaza building fell apart at its seams on the morning of April 24, 2013, it took but a moment for the disaster to seal its place as one of worst in…

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Levi's is Making Jeans From Discarded Fishing Nets, Used Carpets

Levi’s and Aquafil, an Italian company that recycles waste materials into good-as-virgin nylon fiber, are making beautiful jeans together. First up: A version of Levi’s 522…

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Levi's is Open-Sourcing Its Water-Saving "Water<Less" Process

On World Water Day, Levi’s made a bold move. Borrowing a page from the tech industry, the denim giant went public with its “Water<Less” process—the same…

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Adidas, H&M, Levi's Call for Strong Climate Commitment at COP21

Photo by Shutterstock Adidas, Eileen Fisher, Gap, H&M, Levi Strauss, and VF Corp. are among the multinational apparel brands calling for a robust global deal that will stem the…

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Levi's, Goodwill Making It Easier to Donate Clothing This Holiday Season

Levi Strauss wants to make it easier for its customers to donate used clothing and shoes this holiday season. In collaboration with Give Back Box, the denim giant is supplying free…

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How California Could Have Saved 35 Billion Liters of Water, Per Levi's

Photo by Shutterstock Cue the sad trombone. Following revelations that the California reservoir storage is at its “second lowest on record” for this time of year, Levi Strauss,…

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You Can Now Drop Off Your Unwanted Clothes at Any Levi's Store

Need to free up some closet space? With the expansion of Levi Strauss’s clothing-recycling scheme, you can now drop off your unwanted clothing and shoes—regardless of brand—at…

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Re/Done Transforms Vintage Levi's Into Modern-Fitting Jeans

Re/Done is more than just a denim label, but rather part of the sustainable fashion that transforms aged denim into stylish and creative new looks. The Re/Done team take apart denim…

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Project Jacquard: Google, Levi's to Turn Clothing Into Touchscreens

Jacquard is a “smart fabric” developed by Google’s Advanced Technology and Projects (ATAP) group that could conceivably turn your sleeve into a touch…

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Adidas Now a "Detox Leader," Nike Still a "Greenwasher"

Looks like Adidas has finally cleaned up its act. A year and a half after Greenpeace branded it a “Detox greenwasher,” the sportswear giant is now “back on…

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Levi's "Comes Clean" About the Environmental Impact of Its Jeans

Levi Strauss holds one truth to be self-evident: jeans are one heckuva thirsty animal. In a new report on Tuesday, the denim giant unveiled the results of its latest product life-cycle…

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Levi's, SF 49ers Transform 12 Tons of Denim Into a "Field of Jeans"

GOOD SPORTS Creating the “Field of Jeans” was an ambitious endeavor. The entire process took 50 people more than 16 consecutive hours to complete. Collectively, the jeans…

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ASOS, Levi's Commit to Sourcing Deforestation-Free Textiles

ASOS, Levi Strauss, and Marks & Spencer are making like trees and leaving—deforestation, that is. The clothing brands are among the latest companies to connect with Canopy Style,…

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Levi's Debuts Trucker Jacket Made in the U.S.A. From Recycled Parachutes

Levi Strauss is moving its “Waste&ltLess” line of apparel beyond recycled plastic bottles. The jean juggernaut unveiled Wednesday a version of its classic trucker…

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