oceans

Adidas to Make 1 Million Pairs of Sneakers Out of Recycled Ocean Plastic by 2017

The world’s first sneaker made from recycled ocean plastic is headed for the production line. First teased in 2015, the Adidas x Parley for the Oceans Ultra Boost Uncaged is…

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Patagonia: Synthetic Fleece—Including Its Own—is Polluting the Oceans

Patagonia has a startling confession to make: Its popular synthetic fleeces are mucking up the oceans, perhaps even poisoning the food chain. In a study commissioned by the…

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Norton Point Makes Sunglasses From Upcycled Ocean Plastic

Norton Point wants you to “sea” ocean pollution a little differently. Based in Martha’s Vineyard, Mass., the burgeoning eyewear company has created a line of…

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Adidas, Parley Giving Away 50 Pairs of Shoes Made From Ocean Plastic

TAKE BACK THE OCEAN “This Adidas x Parley running shoe is already iconic,” Eric Liedtke, Adidas Group executive board member responsible for global brands, said in a statement.…

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Adidas, Parley Create World's First Sneakers Made From Ocean Trash

SEA LEGS “At Parley for the Oceans, we want to establish the oceans as a fundamental part of the debate around climate change,” Gutsch said. “Our objective is to boost…

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Riz Wants to Recycle Ocean Plastic Into Snazzy Board Shorts

For Riz Boardshorts, the 5.25 trillion pieces of plastic choking up the world’s oceans is 5.25 trillion pieces too many. The British swimwear label wants to transform some of that…

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Olek's Underwater "Yarn Bomb" May Have Killed Marine Life in Mexico

BOMBS AWAY “Believe it or not, there is a lot of marine life growing, incrusted in the sculpture, and we gather that this has killed it,” he told the Associated Press. The…

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These Sneakers are 100 Percent Rubbish—And It's All Our Fault

COMPLETE GARBAGE “We made these shoes out of 100 percent rubbish found on U.K. shoes,” one poster proclaims. “And we could make a whole lot more.” Another…

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Pharrell, G-Star Raw Unveil Recycled-Plastic "Raw for the Oceans" Line

GET RAW Bionic Yarn estimates that the full collection employs an estimated 10 tons of recycled marine debris. The line, which includes T-shirts, hoodies, boilersuits, trench coats,…

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Dick Moby's Eco-Sunglasses Help Rid the Oceans of Plastic Pollution

These sustainable sunglasses from Dick Moby were born from an urge to address the plastic pollution in a positive way. As avid surfers and sailors, the duo behind brand – Tim…

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Adidas, Pharrell to Turn Ocean Plastic, Recycled Bottles Into Sneakers

G-Star Raw isn’t the only fashion firm clapping along to Pharrell Williams’s beat. The award-winning musician-songwriter-producer has inked a long-term deal with…

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Pharrell, G-Star Raw Create Denim Made From Recycled Ocean Plastic

RAW FOR THE OCEANS “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward,” Williams said.…

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European "Healthy Seas" Initiative to Turn Used Fishing Nets Into Socks

Our oceans are full of trash and debris, but now a new consortium of European companies and NGOs have a plan in place to collect that debris and recycle it. Aided by the European Centre…

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Selfridges Hosts "Washed Up," an Exhibit of Ocean-Themed Couture (Including a Lobster Hat Worn by Lady Gaga!)

THE LIFE AQUATIC “Project Ocean,” Selfridges’ “art meets action” initiative, first sprang from the head of Alannah Weston, the British department…

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