NY Attorney General Issues Best Practices for Breast-Cancer Marketing

Photo by Shutterstock Every October, the nation buys into the spurious notion that shopping can cure breast cancer. Slapping a coat of pink on everything from kitchen appliances to…

Read More >

Avon Claims to Fight Breast Cancer, But Are Its Products Safe?

Photo by Veronika Matejkova/Shutterstock As one of the more visible organizers of breast-cancer rallies across the United States, Avon talks a good game about “crusading”…

Read More >

VIDEO: Is Susan G. Komen for the Cure Guilty of Pinkwashing?

Video by Zina Saunders The backlash against Susan G. Komen for the Cure continues. The world’s largest breast-cancer organization came under fire in early February after it…

Read More >

10 Ridiculous "Pinkwashed" Products That May Actually Cause Breast Cancer

THINK BEFORE YOU PINK Before you open your heart—and more important, pocketbook—to pink-ribbon tie-ins, Breast Cancer Action’s Think Before You Pink campaign urges you to pose…

Read More >

  • 1