Raw for the Oceans

Pharrell Williams is Now Co-Owner of G-Star Raw

Photo by Jaguar PS/Shutterstock Pharrell Williams, “Happy” hitmaker, plastics recycler, and sustainability spokesperson, can now add another appellation to his resume:…

Read More >

Pharrell, G-Star Raw Get "Happy" for Oceans at New York Fashion Week

HAPPY OCEANS Unlike most designers, who wait till after the models have made their rounds on the runway before revealing themselves, Williams stood front and center among the looks he…

Read More >

Pharrell, G-Star Raw Unveil Recycled-Plastic "Raw for the Oceans" Line

GET RAW Bionic Yarn estimates that the full collection employs an estimated 10 tons of recycled marine debris. The line, which includes T-shirts, hoodies, boilersuits, trench coats,…

Read More >

Pharrell, G-Star Raw Create Denim Made From Recycled Ocean Plastic

RAW FOR THE OCEANS “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward,” Williams said.…

Read More >

  • 1