sustainable bras

Daisy & Elizabeth Makes Ethical Lingerie for the "Modern Cowgirl"

RHINESTONE COWGIRLS Hartmann and NeSmith describe the Daisy & Elisabeth girl as a strong-willed free spirit who loves rock ‘n roll, country music, whiskey drinking, and…

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BASE Range Offers Sustainable Wardrobe Basics Sans Filter

Simple. Soft. Natural. Minimal. Organic. Feminine. Today, our world is filled with endless filters and editing – it’s nearly impossible to find anything that hasn’t been…

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Stella McCartney Creates Post-Double-Masectomy Bra

Stella McCartney has designed a “feminine and sensual” post-double-mastectomy compression bra in honor of her mother, the late Linda McCartney, who passed away in 1998…

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"Aeros" Sports Bra Responds to Sweat by Increasing Air Flow

Chromat had more than its shape-shifting “Adrenaline” dress up its sleeve at New York Fashion Week on Friday. The label also took to the runway to unveil the…

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Naja Launches Colorful Undies Made From Recycled Plastic Bottles

Naja’s “underwear with a purpose” just got a whole lot more purposeful. The social enterprise, which trains and employs single mothers in Colombia through its…

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Victoria's Secret's "Incredible" Sports Bra Monitors Your Heart Rate

Vitals tracking just got a whole lot more intimate, thanks to the new “Incredible” sports bra from Victoria’s Secret. Designed to provide “maximum support”…

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"Frozen"-Inspired Bra Changes Color When You Bump Bosoms

As if you aren’t already sick of Disney’s Frozen, this bizarre story out of Japan will have you completely off the animated flick. Triumph Lingerie has deputed the…

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Naja: Sexy, Affordable Lingerie That Empowers Disadvantaged Women

Social enterprise meets delicate lingerie with Naja, an underwear brand who train and employ Colombian women to sew under their non-profit Underwear for Hope. These women then receive a…

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Sloggi Launches Eco-Friendly Lingerie Made From Recycled Coffee

HOT STUFF Sloggi claims that the chemical-free fabric, which it developed in partnership with Taiwanese firm Singtex Industries, not only wicks away moisture and absorbs odors, but it…

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21 Ethical Lingerie Gifts to Set Sheets Afire on Valentine's Day

DARE TO BARE Talk about heavenly bodies. Handmade in downtown Los Angeles from bamboo jersey, Clare Bare’s “Astral” boy short is bound to launch a few things into…

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VIDEO: Nestlé Fitness's "Tweeting Bra" Promotes Breast-Cancer Awareness

What would your bra say if it had a Twitter account (and would you care?) Greek celebrity Maria Bakodimou’s magenta bra has a special sparkly bird clasp, that sends out a tweet every…

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7 Weird, Wonderful, and Wholly Unexpected Uses for Bras

CANCER DETECTOR We all expect our bras to work miracles, but can they also monitor our breasts for signs of cancer? First Warning Systems’ high-tech underwire uses a series of…

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Brook There: Locally Sourced Organic Lingerie, Made in the United States

Brook There is a homegrown lingerie company that specializes in eco-friendly underwear that is organic and sustainably sourced. The designs are simple and elegant, but most importantly…

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14 Eco-Friendly Lingerie Gifts to Burn Up the Sheets on Valentine's Day

UNDER COVER Who says demure can’t be sexy? Skip the blowup-doll cleavage by displaying your natural assets in a vintage-inspired bra-and-panty set from Under the Root, which…

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Victoria's Secret Considering Post-Mastectomy Bras for Cancer Survivors

Battling breast cancer is a difficult enough ordeal; finding a post-mastectomy bra that fits shouldn’t be. And it looks like Victoria’s Secret agrees. After an online…

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Top 7 Popular Eco-Fashion Stories of 2012 (Vote for Your Fave!)

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Top 7 Wearable Technology Concepts of 2012 (Vote for the Coolest!)

Hankering for more wearable innovations? Lose yourself in our archives

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Triumph Lingerie Gets Oeko-Tex's Eco-Friendly Seal of Approval

UPLIFTING NEWS This additional layer of product safety is vital because underwear comes in direct contact with the skin, according to Hans-Peter Grosch, senior department head raw…

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