sustainable jeans

Levi's, Evrnu Create First Jeans Made From Regenerated Post-Consumer Cotton

Levi Strauss has teamed up with Evrnu, a Seattle-based startup that reconstitutes old fibers into new, to create the world’s first jeans made up of more than 50 percent…

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Levi's is Making Jeans From Discarded Fishing Nets, Used Carpets

Levi’s and Aquafil, an Italian company that recycles waste materials into good-as-virgin nylon fiber, are making beautiful jeans together. First up: A version of Levi’s 522…

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Levi's is Open-Sourcing Its Water-Saving "Water<Less" Process

On World Water Day, Levi’s made a bold move. Borrowing a page from the tech industry, the denim giant went public with its “Water<Less” process—the same…

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Uniqlo Just Launched "Made in the U.S.A." Jeans

Whatever The North Face is doing, it might be catching. Just last week, Uniqlo debuted a line of American-made jeans for men and women (small print: with imported parts). The Japanese…

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Naked & Famous Launches Vegan, Organic, Gluten-Free Selvedge Jeans

“Gluten-free denim?” we hear you scoff. “What a ridiculous notion!” Turns out, the label is a bit of a humbug—jeans aren’t made from wheat, after all.…

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Pharrell Williams is Now Co-Owner of G-Star Raw

Photo by Jaguar PS/Shutterstock Pharrell Williams, “Happy” hitmaker, plastics recycler, and sustainability spokesperson, can now add another appellation to his resume:…

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Nudie Jeans Opens NYC Store, Complete With Repair Station

SLOW DENIM Tired of your dungarees? Simply drop them off for a 20 percent discount off your next pair. Nudie will either offer them for resale as secondhand items or recycle them into…

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D'Lord: Raw-Denim Jeans Made in the U.S.A. From Organic Cotton, Hemp

Newly launched D’lord Denim was made for men who want to change the world in style. Carefully sourced from a meticulously vetted supply chain and made by factories paying fair wages,…

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How California Could Have Saved 35 Billion Liters of Water, Per Levi's

Photo by Shutterstock Cue the sad trombone. Following revelations that the California reservoir storage is at its “second lowest on record” for this time of year, Levi Strauss,…

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American Eagle Infuses "Café" Line of Jeans With Coffee Grounds

Coffee addicts, get pumped: American Eagle’s latest line of jeans comes with a side of java—recycled java, that is. The retailer’s “Denim x Café” and…

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Freitag Teases World's First 100 Percent Compostable Denim Jeans

ECO-DENIM Because the jeans contain neither rivets nor nylon thread, each pair is 100 percent compostable—at least once the metal buttons are unscrewed (and reused, per Freitag).…

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Patagonia Wants to Transform "Filthy Business" of Denim

Denim’s a dirty business, and Patagonia is fixing to take it to the cleaners with a new collection of sustainable jeans. Composed of 100 percent organic cotton, the relaunched…

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INTERVIEW: Nudie Jeans is Changing the Culture of Denim Ownership

Nudie Jeans is changing the ownership model for denim jeans and providing best in class stewardship for transparency. The company is at the top of its class for providing information on…

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You Can Now Drop Off Your Unwanted Clothes at Any Levi's Store

Need to free up some closet space? With the expansion of Levi Strauss’s clothing-recycling scheme, you can now drop off your unwanted clothing and shoes—regardless of brand—at…

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Re/Done Transforms Vintage Levi's Into Modern-Fitting Jeans

Re/Done is more than just a denim label, but rather part of the sustainable fashion that transforms aged denim into stylish and creative new looks. The Re/Done team take apart denim…

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Levi's "Comes Clean" About the Environmental Impact of Its Jeans

Levi Strauss holds one truth to be self-evident: jeans are one heckuva thirsty animal. In a new report on Tuesday, the denim giant unveiled the results of its latest product life-cycle…

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Can Norton Security's RFID-Proof Jeans Prevent Digital Pickpocketing?

Symantec wants to protect more than just your computer. Best known for its Norton line of antivirus and spyware products, the PC security firm has teamed up with online retailer…

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Levi's, SF 49ers Transform 12 Tons of Denim Into a "Field of Jeans"

GOOD SPORTS Creating the “Field of Jeans” was an ambitious endeavor. The entire process took 50 people more than 16 consecutive hours to complete. Collectively, the jeans…

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