sustainable style

This is What 105 Tons of Ivory Going Up in Flames Looks Like

Photos by Ben Curtis for Associated Press Kenya just made a statement on illegal poaching that the world won’t soon forget. At a ceremony in Nairobi National Park on Saturday,…

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Can the "World's Best" Hoodie Revitalize American Manufacturing?

American Giant sells direct to consumer using an online-only model, which cuts out the middle person. How did the brand take off with little to no marketing? Our initial product, the…

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PETA's Latest Role? Prada Shareholder

Prada has a new shareholder: People for the Ethical Treatment of Animals. Following a recent exposé that showed juvenile ostriches being stunned and slaughtered for their skins, which…

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G-Star Raw, Plastic Soup Foundation Team Up Against Microfiber Pollution in Oceans

Photo by Caleb George/Unsplash G-Star Raw, the Dutch fashion label co-owned by “Happy” hitmaker Pharrell Williams, has teamed up with the Plastic Soup Foundation to…

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Ralph Lauren Unveils U.S.-Made Olympic Opening Ceremony Uniforms

Ralph Lauren just previewed what U.S. athletes will be wearing during the Olympic Games in Rio later this year, and the uniforms are, as kids today would say, NAGL. (That’s…

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Help Raise Awareness of Modern Slavery in the Fashion Industry

Safia Minney, founder and CEO of ethical fashion label People Tree, wants to shed a light on modern-day slavery in the fashion industry. Fresh off the publication of her second book,…

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Timberland Aims to Use 100 Percent Sustainable Cotton by 2020

Timberland has pledged to transition to 100 percent organic, U.S.-grown, or Better Cotton Initiative-certified cotton by 2020, according to a fresh slate of sustainability commitments…

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Faux "Leather" Made From Fermented Tea Could Revolutionize Fashion

TEA TIME These “green-tea based cellulose fiber mats” could soon be a viable alternative to materials derived from nonrenewable sources, Lee said. And because the fibers are…

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Fair Trade U.S.A. Wants to Keep the Fashion Industry Honest

As a vehicle for economic parity, “fair trade” is a designation that most people associate with coffee, chocolate, or bananas. Three years after a factory collapse in…

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Evrnu Recycles Old Cotton Garments Into New Fibers

FUTURE OF APPAREL Evrnu’s patent-pending technology “purifies” post-consumer cotton waste first by shredding it, then by breaking it down at a molecular level. Next, a…

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Alice: A Modular, Zero-Waste Shoe Grown From Fungus

JE SUIS ALICE “As trendsetters, the high-fashion industry should be searching for solutions,” Peters, a 15-year industry veteran who has worked with the likes of Dries Van Noten…

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Project 1127 Scarves Honor Victims of Rana Plaza Collapse

New York-based designer Laura Siegel has partnered with Bangladesh’s Sreepur Village Organization to sell 1,127 scarves, one for every garment worker killed in the wake of the…

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Massive "Clothing Spill" Illustrates Importance of Reusing, Recycling

SPILLING OVER Together with its nonprofit partners, Savers diverts more than 650 million pounds of reusable goods from North American landfills each year, according to the company,…

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Camper, Ethical Fashion Initiative Collaborate on Ethiopian-Made Shoes

SHOES WITH SOUL “We are extremely pleased to work with Camper, a family-owned company with strong values and a long-term perspective on our collaboration,” Simone Cipriani, head…

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VIDEO: L.L. Bean Takes Aim at "Fast Fashion" With New Ad Campaign

L.L. Bean is doubling down on its 104-year-old heritage. In a 30-second spot that aired during the Boston Red Sox game on Wednesday, the Freeport, Maine–based company touts its…

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3D-Printing Breakthrough Could Change the Way We Consume Clothing

The term “fast fashion” is poised to take on a whole new meaning, thanks to a breakthrough in three-dimensional printing that could revolutionize the way clothing and shoes…

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VIDEO: Kelly Slater's Outerknown Label is Turning Used Fishing Nets Into Fashion

When you’re an 11-time world champion surfer, an affinity with the ocean is a given. But even as a child, Kelly Slater says he often wondered about the provenance of his clothing.…

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Stella McCartney: The Fashion Industry is "Getting Away With Murder"

“I think the fashion industry can get away with a lot, and it’s getting away with murder. Fur is the most unnecessary thing in the world. Those animals aren’t eaten. [The…

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