Vortex Project

Pharrell, G-Star Raw Get "Happy" for Oceans at New York Fashion Week

HAPPY OCEANS Unlike most designers, who wait till after the models have made their rounds on the runway before revealing themselves, Williams stood front and center among the looks he…

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Pharrell, G-Star Raw Unveil Recycled-Plastic "Raw for the Oceans" Line

GET RAW Bionic Yarn estimates that the full collection employs an estimated 10 tons of recycled marine debris. The line, which includes T-shirts, hoodies, boilersuits, trench coats,…

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Adidas, Pharrell to Turn Ocean Plastic, Recycled Bottles Into Sneakers

G-Star Raw isn’t the only fashion firm clapping along to Pharrell Williams’s beat. The award-winning musician-songwriter-producer has inked a long-term deal with…

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Pharrell, G-Star Raw Create Denim Made From Recycled Ocean Plastic

RAW FOR THE OCEANS “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward,” Williams said.…

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