water

WWF, H&M Ink Five-Year Sustainability Partnership

Photo by Olia Gozha/Unsplash H&M and the World Wildlife Fund are embarking on a five-year partnership to create a more responsible fashion industry. The new endeavor, which expands…

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Levi's is Open-Sourcing Its Water-Saving "Water<Less" Process

On World Water Day, Levi’s made a bold move. Borrowing a page from the tech industry, the denim giant went public with its “Water<Less” process—the same…

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How California Could Have Saved 35 Billion Liters of Water, Per Levi's

Photo by Shutterstock Cue the sad trombone. Following revelations that the California reservoir storage is at its “second lowest on record” for this time of year, Levi Strauss,…

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Ix Style's Ethical Sandals Provide Clean Drinking Water in Guatemala

Guatemalan-based Ix Style is an ethical shoe brand with one foot in water rights and another in artisan production. Their proceeds help provide clean drinking water to children who…

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Pure Waste Textiles Aims to Save 100M Liters of Water by Year's End

Pure Waste Textiles has launched a new Save Water Challenge to get companies to participate in reducing their water consumption. As its T-shirts are made from 100 percent recycled…

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Patagonia Invests in Waterless Textile-Processing Firm CO2Nexus

Patagonia has thrown in its lot with CO2Nexus, a Colorado-based startup that specializes in cleaning, disinfecting, and coating textiles and garments using liquid carbon dioxide in…

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Vivienne Westwood Hops Into Shower for Pro-Vegetarian PETA Video

Meat isn’t just murder, according to Dame Vivienne Westwood, it’s also depleting the world’s water supplies. Appearing in a new video for People for the Ethical…

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Do Amore: Eco-Friendly Wedding Rings That Provide Clean Water for Life

Want to commit to more than each other on your wedding day? Pledge your troth with Do Amore, an eco-friendly jeweler that funds clean-water projects with every wedding band or…

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WWF, H&M Partner on "Game-Changing" Water-Conservation Strategy

H&M’s latest collaboration isn’t one you’d expect. The Swedish high-street retailer is partnering with the World Wildlife Fund on a “game-changing”…

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African-Made Cotton Has Smaller Ecological Footprint, Says New Study

Your car and home aren’t the only sources of greenhouse-gas emissions. Clothing has an ecological footprint of its own, as well. But African-grown cotton might have a considerably…

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PackH2O: A Collapsible Backpack for Transporting Water in the Third World

WATER-BEARERS Greif claims that WaterWear is the world’s first purposed-designed water-transport product that is economically viable for both developing economies and… …

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H&M Launches Hawaiian-Inspired Resort-Wear to Benefit WaterAid

WATER FOR ALL H&M has sold a bikini for WaterAid every summer for the past 10 years, but this marks the first time it has dedicated an entire collection to the cause. The money…

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Greenpeace's 3D Street Art Warns About Toxic Chemicals in Our Laundry

Yes, your eyes do deceive you. Greenpeace activists conspired with Planet Streetpainting artists to create a mind-bending optical illusion at the World Fashion Centre in Amsterdam on…

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Nike Partners With DyeCoo to Broaden Waterless Dyeing Technology

Nike is linking arms with DyeCoo Textile Systems, the Netherlands-based company that built the first commercial waterless textile-dyeing machine, an announcement notes on Tuesday. The…

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Budweiser Wants Dudes to Grow Beards for World Environment Day

Photo by Ben Smith Men of America, back away from the shaving cream. Budweiser wants you to conserve 1 million gallons of water by eschewing your razors until World Environment Day on…

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Help Levi’s “Unlock” 200 Million Liters of Clean Water With WaterTank Game

All the world’s no longer a stage. It’s just a very, very big game. Levi’s is leveraging our yen for unlocking badges, scanning codes, and checking in to raise…

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John Patrick Organic's Spring/Summer 2011 Pays Tribute to the Life Aquatic

VICTOR/VICTORIA Ecco Domani Award recipient John Patrick of Organic helped kick off New York Fashion Week when he feted his Spring/Summer 2011 collection at Manhattan’s Ace Hotel…

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New Fabric-Dyeing Technique Uses Fluid-State CO2, Not Water

Photos by Amber Isabel A Dutch company has unveiled what it believes to be the first commercial dyeing machine to replace water with supercritical carbon dioxide—a pressurized form of…

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