World Water Day

Levi's is Open-Sourcing Its Water-Saving "Water<Less" Process

On World Water Day, Levi’s made a bold move. Borrowing a page from the tech industry, the denim giant went public with its “Water<Less” process—the same…

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Vivienne Westwood Hops Into Shower for Pro-Vegetarian PETA Video

Meat isn’t just murder, according to Dame Vivienne Westwood, it’s also depleting the world’s water supplies. Appearing in a new video for People for the Ethical…

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Levi's Employees Worldwide Pledge to Wear Same Pair of Jeans All Week

In honor of World Water Day, Levi’s employees across the globe are taking the plunge: by pledging to wear the same pair of jeans or khakis every day for a week without washing it…

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Greenpeace's 3D Street Art Warns About Toxic Chemicals in Our Laundry

Yes, your eyes do deceive you. Greenpeace activists conspired with Planet Streetpainting artists to create a mind-bending optical illusion at the World Fashion Centre in Amsterdam on…

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7 Water-Saving Innovations Employed by the Garment Industry

AIRDYE Simply put, AirDye technology adds color to textiles sans the wet stuff. The patented process system adds PVC-free inks to a paper carrier, then heat-transfers the dyes from the…

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Help Levi’s “Unlock” 200 Million Liters of Clean Water With WaterTank Game

All the world’s no longer a stage. It’s just a very, very big game. Levi’s is leveraging our yen for unlocking badges, scanning codes, and checking in to raise…

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Toast World Water Day With an Adidas by Stella McCartney Reusable Bottle

It’s…

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