Yvon Chouinard

Patagonia's Yvon Chouinard: "Always Increase the Quality"

Photo by Terry Straehley/Shutterstock “Every time I’m stumped with a business problem, it doesn’t matter what it is, the answer is always ‘increase the…

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"Worn Wear": Patagonia's Short Film About the Clothing We Wear

Bracing yourself for the flagrant display of American consumerism that is Black Friday? Consider Worn Wear a little mental palate cleanser. Presented by Patagonia, the short film is a…

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