RAIN, RAIN GO AWAY
Jorn’s Scandinavian ethos is apparent in her designs, which are understated but made to last. (Standouts include a generously-sized hat and a kicky A-line skirt.) “I do not buy into the capitalist cycle of buy and throwaway culture,” she tells us. “Thus, my designs will only change slightly, evolve and adapt. There is no new collection every season, which is the normal cycle of the fashion industry.”
It’s Jorn’s hope, she says, that Takaokami will also encourage more urban commuters to choose their sneakers or bikes over their cars.
“If this could result in more people commuting by non-fossil-fuel-driven means of transportation, then I am happy,” she says. “With more and more rain to come with climate change we will have to adapt. Architects around the globe do this as we speak. They adapt. So will I.”
Still, Jorn knows she has to make certain compromises to bring her line to market. One of them is manufacturing in China, albeit in a green, ethical facility.
“I would certainly like to have the production local, where I could follow all steps and be sure that standards are splendid,” she says. “I curse the carbon-dioxide footprint stemming from the voyage of the clothes from China to Denmark but calm myself, knowing that China is adopting alternative energy sources faster than any other country.”
She’s not writing off local production completely, however. “The bigger the company gets, the easier it will be to implement eco-friendliness,” Jorn says. “In that sense, the future looks bright.”