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Maxine Bédat, Zady, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, quotes, fast fashion

“When you go to make a purchase, take a look at the product and ask yourself: ‘am I being cheated?’ If a product from a ‘fast fashion’ chain is falling apart before you’ve even bought it, it’s not a deal. It’s the fast-fashion company trying to get you to buy something that is quick on trend but slow on quality.”

—Maxine Bédat, co-founder of ethical e-tailer Zady, speaking to Fortune on Friday about fast fashion’s focus on quantity over quality.

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