Dolce & Gabbana makes the stuff fashion dreams are made of: the sexy, trashy-chic attire of wanton peasant maidens, curvy cinematic goddesses, playfully tough Sicilian street boys…la bella figura. Stefano Gabbana and Domenico Dolce have built a multimillion-dollar based on leopard print, lace, and lingerie as outerwear. So why, we ask, has the venerable Italian fashion house turned its tremendous talents to remaking one of the most pleasing things in the natural world, the scent of a newborn baby?
EAU DE ENFANT
We’re sorry but when it comes to what parents need, the brand is out of its element. Take its kids’ clothes, for example. White crochet dresses for babies and silk button-down shirts for toddlers are completely impractical. (Surely you’d need to hire help just to ferry them to and from the cleaners.) To continue the disappointment, both Dolce and Gabbana are apparently snobs and proud of it. “For the discerning mother and child who has good taste, Dolce & Gabbana is miles above the rest,” notes the label on its site. Sigh…
D&G is the first luxe brand to make and market a fragrance especially for babies.
D&G is the first luxe brand to make and market a fragrance especially for babies. According to the company, it believes that its fragrance will help a mother bond with her baby. Never mind the “notes of citrus, honey and melon,” which can hardly measure up to a baby’s natural, powdery-sweet aroma; the entire notion is ridiculous in every possible way. How could a synthetic fragrance, which by its very nature smells the same in every bottle, help a mother connect with her own child?
Add to that the cocktail of hormone-disrupting chemicals many artificial fragrances contain but are not required, by law, to declare on their labels, as well as fairly comprehensive concerns about phthalates and their links to obesity, lowered sperm count, and recent links to diabetes, and you’d be wise to take pause.
Hey guys, I still love my bucket bag with antiqued grommets from the Fall 2003 collection, but your baby perfume stinks—oh and did we mention it’s $44?