The Bridesmaid’s Revenge: CounterCouture Upcycles Gowns From Fug to Fab

CounterCouture deconstructed bridesmaid's dresses, upcycled fashion, upcycled dresses, recycled fashion, recycled dresses, wardrobe refashion, eco-fashion, sustainable fashion

When it comes to bridesmaids’ dresses, it’s frequently a case of here comes the bride, there goes your dignity. (“And you can wear it again!” quipped your now-former BFF, right before you showed her your mean left hook.) Bridezilla was right, though. Instead of torching the hideous thing, take a cue from CounterCouture, a new fashion label with a collection of upcycled bridesmaids’ frocks—delicately dubbed “wedding waste”—that have been hacked and slashed with wicked abandon.

CounterCouture deconstructed bridesmaid's dresses, upcycled fashion, upcycled dresses, recycled fashion, recycled dresses, wardrobe refashion, eco-fashion, sustainable fashion

Making its debut tomorrow at the MNfashion holiday pop-up boutique, which will include a mock runway show of ugly dresses, the Minneapolis company will fete its full line of custom dresses at MNfashion Week in April 2010.

“One day I looked at these sad dresses at the back of my closet, and I started brainstorming their potential.”

Angie Arner, CounterCouture’s founder had her a-ha moment when she peered into her wardrobe one day. “One day I looked at these sad dresses pushed to the very back of my closet,” she says. “And I started brainstorming their potential. I knew so many women could relate to this. So many, in fact, that there could be a market for turning them into new fashion. It’s problem-solving in a very sexy package.”

Isn’t looking good, after all, the best revenge?

+ CounterCouture

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One Response to “The Bridesmaid’s Revenge: CounterCouture Upcycles Gowns From Fug to Fab”

  1. dlf says:

    Its really the best revenge! A new look for bridesmaid dress-up in the new age of fashion! Terrific style!

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