When it comes to bridesmaids’ dresses, it’s frequently a case of here comes the bride, there goes your dignity. (“And you can wear it again!” quipped your now-former BFF, right before you showed her your mean left hook.) Bridezilla was right, though. Instead of torching the hideous thing, take a cue from CounterCouture, a new fashion label with a collection of upcycled bridesmaids’ frocks—delicately dubbed “wedding waste”—that have been hacked and slashed with wicked abandon.
Making its debut tomorrow at the MNfashion holiday pop-up boutique, which will include a mock runway show of ugly dresses, the Minneapolis company will fete its full line of custom dresses at MNfashion Week in April 2010.
“One day I looked at these sad dresses at the back of my closet, and I started brainstorming their potential.”
Angie Arner, CounterCouture’s founder had her a-ha moment when she peered into her wardrobe one day. “One day I looked at these sad dresses pushed to the very back of my closet,” she says. “And I started brainstorming their potential. I knew so many women could relate to this. So many, in fact, that there could be a market for turning them into new fashion. It’s problem-solving in a very sexy package.”
Isn’t looking good, after all, the best revenge?