THE SEPTEMBER ISSUE
An exhibit of the dresses, sponsored by American Express, will be on view at Somerset House for the duration of London Fashion Week. “Our eight designers demonstrate perfectly that it is possible to use sustainable, eco-friendly fabrics, and ethical manufacturing techniques and achieve stunning results,” Firth says. “I look forward to a continued relationship with the designers involved in the project and hope they will continue with me to inspire a sustainable future for fashion.”
The Green Cut celebrates the “very best of fashion, film, and sustainability,” Firth says.
Vogue’s Sarah Mower helped Firth and Siegel corral the Green Cut designers, while Amanda Nevill, CEO of the BFI, was responsible for shortlisting the eight films that provided the creative stimulus. “Saving our planet is not an option—we all have a responsibility,” Nevill says. “The BFI champions the film industry in the UK and we are committed to working across the sector to promote sustainability. The U.K. is leading the way; there is even a British Standard specifically for sustainability in film—no other country in the world has that. We also look after the world’s greatest archive of film on behalf of everyone in the U.K. and future generations—this is sustainability in action.”
The Green Cut:
- Evergreen (1934), reinterpreted by Antonio Berardi
- Darling (1965), reinterpreted by Tom Ford
- It’s Love Again (1936), reinterpreted by Roksanda Ilincic
- My Fair Lady (1964), hat creation reinterpreted by Stephen Jones
- Accident (1967), reinterpreted by Stella McCartney
- The Red Shoes (1948), reinterpreted by Jonathan Saunders
- Things to Come (1936), reinterpreted by Marios Schwab
- Velvet Goldmine (1998), reinterpreted by Alice Temperley
The project will culminate in a showcase of the collection exclusively at Harrods from October 22 to November 5.