MADE IN AMERICA
The Backyard Project returns to stores today with a broadened range of T-shirts, pullovers, and zippered jackets in styles for men and women.
“One hundred percent” of the cotton used was grown in the United States, according to director of sportswear Sumi Scott, who praised the expertise of American farmers like Jim Olvey of The Natural Hue Company in Maricopa, Ariz., and Ted Sheely of Sheely Family Farm in Stratford, Calif.
Ginned in California and Arizona, the cotton was spun into yarn in South Carolina before being dyed, cut and sewn in Los Angeles by small businesses such as Antex, JC Industries, and Care-Tex Industries, both of which represent a combined 118 years of experience in domestic apparel manufacturing, Scott said.
“The Backyard Project is about connecting with local artisans right here in the U.S.A.,” Scott added. “It’s about knowing which farms grew your cotton, who spun the yarn, or how your product was dyed. We learned a lot during Backyard’s 2014 introduction and challenged ourselves to produce a bigger run of locally sourced clothing this season.”
Paul Kang, director of Care-Tex, sees the initiative as the start of something bigger. “The Backyard Project emphasizes the importance of ‘made in the U.S.A.,'” he said. “The more that large brands can raise awareness of the potential for domestic production, the more likely the consumer will be to seek out domestically produced garments. It’s great to see The North Face supporting this movement.”