“The Street Store” is the First Pop-Up Clothing Store for the Homeless

by , 01/30/14   filed under: Fashion Philanthropy

The Street Store, fashion philanthropy, South Africa, homelessness, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

South Africa’s Street Store doesn’t just help to clothe the homeless, but also gives them the retail experience of choosing their own wares. With the idea to give the homeless the same dignity as customers who can pay, The Street Store sets up their pop up cardboard shops around Cape Town, inviting customers in need to peruse at their will. Customers in need are welcome to choose an outfit for themselves from the hundreds of donated items, giving the gift of self-assured style along with needed clothing.

The Street Store, fashion philanthropy, South Africa, homelessness, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

The Street Store works closely with local council to get permission to pop-up their sidewalk shops in needy areas around Cape Town. Because of the social conditions in South Africa, over half of the children live in poverty, making a need for The Street Store even more prevalent. The program uses cardboard stands to create the “aisles” in the stores, making it easy to set up shop anywhere. The cardboard stands also are imprinted with clothes hanger prints, doubling as fashion displays like in commercial shops. Street Store volunteers also act as retail store consultants, offering fashion advice to their customers as they try on chosen donated items.

The Street Store has already reached thousands in the Cape Town area, with over 1,000 satisfied homeless customers visiting on their first day in operation. The program gives the homeless of Cape Town not only a change to pick up some needed clothing, but also restores confidence by giving them a retail experience- even when pocket money doesn’t allow it.

+ The Street Store

[Via Springwise]

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4 Responses to ““The Street Store” is the First Pop-Up Clothing Store for the Homeless”

  1. sundas says:

    Great effort, brilliant idea!

  2. ellimc says:

    This is an absolutely superb idea!

  3. angelmagic (@angelmagic123) says:

    fantastic !! love the axa people site so full of wonderful innovations ! how about if the clothing was part of a whole way to end homelessness,, have people put up info of accomodation even if its a shed,caravan , to start and exchange for help if the person able ? to feed house create community and share info of work, help needed with or without money to exchange but the basics food shelter. a purpose to live and give xx god bless u SAfrica I was blessed (and traumatised!) to be born in that amazing country the and really miss you !! xxlove to all the world xx

  4. retha says:

    Such an amazing idea. I am a proud Capetonian today. I am going to look them up now to see if and how I can help. God bless their lives.

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