MADE FOR YOU, BY YOU
For Netherlands-based designer Cedric Flazinski, mass production is slow, inefficient, and inaccurate, not to mention wasteful. “Automatization and mass production,” he says, “rely on the proactive use of a massive human effort, based on previsions of what ‘possibly’ could suit the need of a maximum of individuals at any given time.”
MyDesigner takes “made-to-order” to an entirely new level, becoming user-based rather than user-generated.
Instead of offering subtle variations of the same product, Flazinski wants designers to abdicate creative control to the consumer. His MyDesigner collection of shoes, now on display at the Design Museum Holon in Israel, takes “made-to-order” to an entirely new level, becoming user-based rather than user-generated.
Before a single shoe is shod, would-be customers generate a personal profile based on a visual questionnaire. The data is then translated into shape variables that yield the final product, one that expresses the individuality of the user, Flazinski adds, like a “personal flag.”
Throwaway fashion? Meet your maker.