Gallery: The Williamsburg Seamster Doe...

Working full-time at BurdaStyle.com, she found a growing demand for her sewing skills from friends and friends of friends.

The Williamsburg Seamster, Nayantara Banerjee, Brooklyn, sewing, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, bespoke fashion, bespoke clothing, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

DOOR TO DOOR

What inspired you to start a custom design and tailoring service?

I had been working full-time for BurdaStyle.com, where sewing enthusiasts can customize and make their own sewing patterns, but had taken up custom design and tailoring on the side for friends and friends of friends who knew I could sew. Previously, I worked for a bespoke women’s suit company, and my experience there really made me understand the value in a well-fitted garment. My first client base from this circle of friends seemed to appreciate my insight. They also continued to tell me how great it was to have found me, or how they’d been looking for someone like me for ages.

The growing number of vintage stores offer a way to create unique wardrobes but few, if any, provided alterations.

Around this same time in Williamsburg, more and more shops were popping up all around me with great curated selections of either vintage or young and new designers. They offered a great way to create a more specialized wardrobe, and shop locally, but few, if any, offered tailoring or alterations. I went around to meet the shop owners and let them know what I was doing, and that it might be a mutually beneficial relationship for both of us.

I realized I was able to provide a service that was greatly in need.

From this, I was able to get a great word-of-mouth marketing program off the ground. I realized I was able to provide a service that was greatly in need, and so I eventually left BurdaStyle.com and set up shop as The Williamsburg Seamster in February 2008. I was for hire as a traveling seamstress, meaning I went to the clients for fittings and deliveries, and I worked on the garments in between at my home or in a studio space I was sharing in Red Hook.

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