TOMS Gets “Glamour” Treatment With Model-Studded Magazine Feature
by Jasmin Malik Chua , 12/08/11 filed under: Eco-Fashion Brands, Eco-Friendly Shoes, Fashion Philanthropy, Featured
TOMS has scored another high-profile collaboration, this time with Glamour for its annual "Fashion Gives Back" initiative, the ladymag's sixth. To fete its three limited-edition styles, the newsstand staple recruited five of the world's top professional clotheshorses—including the granddaughter of silver-screen legend Ingrid Bergman—to model the do-gooding kicks for its January 2012 issue. In addition to TOMS' policy of donating a pair of shoes for every one purchased, TOMS and Glamour will each contribute $2.50 per sale to benefit the models' favorite humanitarian causes, which range from providing clean water to rural communities in need to rehabilitating victims of Japan's devastating tsunami and earthquake in March.