THIRST-QUENCHER
The everyday pair of dungarees is one thirsty beast, tanking up on roughly 42 liters of water during the finishing process alone. Not so with Levi Strauss’s new WaterWhat's your favorite eco-fashion story of 2010?
- 24 Votes Oslo Fashion Week bans fur

- 11 Votes Vegan shoes made from recycled TV screens

- 7 Votes Nike's recycled PET World Cup jerseys

- 5 Votes Silk from transgenic spider-goats

- 5 Votes Dyeing fabric with CO2, not water

- 3 Votes Levi's "water-less" denim technology

- 3 Votes Long-lasting synthetic-diamond razor

Total Voters: 58
Feeling nostalgic? Skip back a year for the seven most popular eco-fashion stories of 2009.


















































Go Oslo!
Yes, now if NY Fashion Week would follow suit, I would be so happy!
With all the GMO problems in crops why mess with spider goats? Patent Dollars leading the way?
It seems so many of our extreme fixes clever steps toward stupid in the long term. We won’t know the issues until later and one day it will be too late. Respecting nature means to enhance its rules on its terms, Angora goats supply beautiful fibers. if strong fibers are in such short supply come up with an eco sane process that will do the job after sheering or enhance the spiders web production and social skills.
I love all the options but voted for the ‘fur ban’ fashion . I feel strongly that we need to challenge this attitude of exploitation, no matter how cruel, to satisfy the combination of commerse and shallow vanity. x