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It’s been seven years in the making, but the world’s first “invisible” bike helmet is now available for purchase. The brainchild of two industrial designers from Sweden, the Hövding—Swedish for “chieftain”—is essentially a collar that deploys an airbag-like hood in case of an impact. Unlike regular hard-hat helmets, the Hövding is designed to be unobtrusive. But the device is more than an expression of vanity. “An invisible bicycle helmet is a symbol of the ‘impossible,’” say Anna Haupt and Terese Alstin. “If people say it’s impossible, we have to prove them wrong.

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