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Avon, Mary Kay, and Esteé Lauder quietly turned their backs on 20 years of “no animal testing” policies in February in a bid to capture a piece of China’s $15-billion-and-growing cosmetics market, according to People for the Ethical Treatment for Animals, which until recently counted all three among the largest mainstream names on its cruelty-free list. Although animal testing of cosmetics is neither required nor banned under U.S. law, the Chinese government continues to require skin- and eye-irritation tests before certain products can be marketed in the country.

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