Topshop Goes Green With “Reclaim” Collection of Upcycled Clothing

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RECLAIM TO FAME

Trish Clarke, Topshop’s head of technical services, says the collection provides an “ethical solution to disregarded material” through the retailer’s design lens.

“We are inspired to challenge textile waste across our product areas, whilst still creating versatile designs that are wardrobe essentials for our customers,” Clarke says. “From ‘70s button-down dresses, to sheer-panel printed blouses, we want everyday fashion to be sustainable in Topshop’s portfolio and blueprint.”

RELATED | Topshop Debuts Third Upcycled “Reclaim to Wear” Line

Prices for the collection range from $22 for a ribbed camisole to $125 for a one-piece romper.

Reclaim to Wear’s de Castro says she’s proud of the legacy her consultancy has left behind. “We have now left Topshop design team with the tools and the inspiration to carry this collection forward and expand on their upcycling should they wish to do so,” she tells Ecouterre.

Topshop previously created a line of recycled denim with musician Pharrell Williams’s Bionic Yarn firm, as well as a series of ethically produced coats with local designer Izzy Lane.

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6 Responses to “Topshop Goes Green With “Reclaim” Collection of Upcycled Clothing”

  1. darcyfowkes says:

    In my book this is an example of ‘Greenwashing’. While this effort is newsworthy and noteworthy, it does not address where Topshop’s manufacturing backbone is, which is located smack dab in the center of exploitation in the garment industry. Shame on you Ecouterre for exposing only part of the story.

  2. Jasmin Malik Chua says:

    Perhaps you’re unfamiliar with the way blogs work. This is a post, in isolation, about the collection. We’ve written extensively about the ecological and social inequities posed by fast fashion in other posts: http://www.ecouterre.com/tag/fast-fashion

  3. Darcy Fowkes says:

    I understand that this blog is about the collection only. Do you understand what the term Greenwashing refers to? I think its a fair evaluation of a post that only touches on less than .001 percent of a Topshop’s business.

  4. Jasmin Malik Chua says:

    We’ve also written about greenwashing. (Linda Greer from NRDC has a great comment about that here: http://www.ecouterre.com/nrdcs-linda-greer-is-cleaning-up-chinas-toxic-fashion-industry/). As I’ve said before, this is a story about the collection, no more, no less. Criticism has its place, and shutting down the conversation every time something good is accomplished is not what this site is about. I think our readers are sophisticated enough to examine the bigger picture in a measured fashion without constant harping on our part.

    (Also, Orsola de Castra, co-founder of From Somewhere, Estethica, and Fashion Revolution, was a key consultant in the collection, and there are few people in the industry I admire more.)

    I admire your passion, however, and thank you for your input.

  5. Darcy Fowkes says:

    Fair enough, but in my book Ecouterre should include responsible journalistic reporting in all of their stories. I am not suggesting that you shut down a conversation every time something good is accomplished. Rather, set the bar as a ‘reporter’ of a collection, that summarizes the context. ‘While this story illustrates that Topshop is making inroads into ethical fashion solutions, this company, as all do in the fast fashion industry, has a long journey ahead of it to make a dent.’ That’s all. Nothing more, nothing less.

  6. Jasmin Malik Chua says:

    Duly noted.

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