Forget dongles, wristbands, and biosensor pads—the next wave of activity trackers will be built into our clothing. At least, that’s the idea that Under Armour is banking on. At the Consumer Electronics Show in Las Vegas this week, the fitness company unveiled a new suite of “Connected Fitness” products, including a “smart” sneaker that tracks the wearer’s distance traveled, duration, and pace. The SpeedForm Gemini 2 Record Equipped, available from February 29 at the recommended retail price of $150, promises an “untethered running experience” for athletes who want to run device-free, according to the company.
The shoe features a chip in its heel that contains an accelerometer, a Bluetooth antenna, and a battery. Data gets crunched by Under Armour’s UA Record app, which is available as a free download from the App and Google Play stores.
Other products in the Under Armour Connected Fitness portfolio include a $180 fitness wristband, an $80 heart-rate-monitoring chest strap, and a $180 Bluetooth and Wi-Fi enabled scale that measures weight and body fat percentage.
All three are available for preorder for $400 as a bundled “HealthBox.”
“For 20 years, Under Armour has changed the way athletes dress and now we will change the way athletes live,” Kevin Plank, founder and CEO of Under Armour, said in a statement. “Athletes will be empowered with the information to make better decisions and ultimately enrich their lives in a way that’s never been done before.”