Versace is finally putting the kibosh on sandblasting its jeans. After two months of pressure from the Clean Clothes Campaign and Change.org, the Italian fashion house has officially banned the deadly production technique, which involves firing tiny particles of silica at high pressure to give denim a worn and faded appearance. Inhaled, the large amounts of silica dust can result in silicosis, a pulmonary disease that’s potentially fatal. More than 1,200 international activists protested the practice in an online petition. A few even led Versace to shut down its Facebook wall for a time.