Victoria’s Secret Debuts 3D-Printed Lingerie at Annual Fashion Show

SNOW ANGEL

To cap off the wintry motif, the entire outfit was encrusted with millions of Swarovski crystals. The overall effect, according to Peter Weijmarshausen, Shapeways’ CEO, was an glittering look that “perfectly showcases the ability of 3D printing [to create] beautiful, complex forms.”

To cap off the wintry motif, the entire outfit was encrusted with millions of Swarovski crystals.

“Shapeways is thrilled to help make the 2013 Victoria’s Secret Fashion Show even more dazzling in partnership with Swarovski,” Weijmarshausen said in a statement. “Shapeways’ 3D-printing technology brings an unprecedented design element to the famed Victoria’s Secret wings, showing the immense opportunity 3D printing brings to creating beautiful, customizable items. This partnership helps push the boundaries and show what’s possible for the 3D-printing industry, within fashion and beyond.”

The “Snow Queen” costume marks Victoria’s Secret’s first foray with 3D printing, but it may not be the last. The lingerie giant is reportedly in talks with Manchester, England’s Tamicare to commercialize its “Cosyflex” technology, which involves spraying a mixture of natural rubber-latex polymers and cotton fibers to “print” a pair of disposable panties in under three seconds.

+ Victoria’s Secret

+ Shapeways

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