Gallery: Victoria’s Secret Pledges to Detox Its Clothing, Lingerie by 2020

Victoria's Secret, Limited Brands, Pink, La Senza, Greenpeace, Detox, toxic chemicals, toxic pollution, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Looks like Victoria’s Secret is finally straightening its halo. Following a Greenpeace investigation that revealed the presence of hormone-disrupting chemicals in the popular underwear, the lingerie retailer has pledged to eliminate all releases of hazardous chemicals throughout its supply chain and products by 2020. Limited Brands, its parent company, is now the 14th global corporation to make a “credible ‘Detox’ commitment, as well as the first to provie an “explicit process” that will ensure the total elimination of phthalates, a group of endocrine-disrupting substances linked to birth defects, genital and reproductive abnormalities, and—somewhat ironically—early breast development in girls.

Which fashion company would you like to see "Detox" next?

  • 18 Votes Armani Exchange
  • 66 Votes Calvin Klein
  • 88 Votes Forever 21
  • 87 Votes G-Star Raw
  • 122 Votes Gap
  • 18 Votes J.Crew
  • 51 Votes Topshop
  • 54 Votes Urban Outfitters

View Results

Read the rest of this entry »

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Sign me up for weekly Ecouterre updates


Lost your password?

  • Welcome to, your online guide
    to the best ideas, innovations and emerging
    trends in eco fashion, sustainable style,
    organic beauty and ethical apparel.

    get the free Ecouterre newsletter

  • follow ecouterre on:

  • The EDUN Runway at New York Fashion Week Was a Brand New Start

  • Ecouterre on Facebook
  • Ecouterre Video

    The Latest Eco-Fashions from the Green Shows at New York Fashion Week

    The Green Shows at New York Fashion Week