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Gallery: Victoria’s Secret Consi...

Victoria's Secret, breast cancer, eco-friendly bras, sustainable bras, mastectomy bras, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, design for health, corporate social responsibility, Change.org

Battling breast cancer is a difficult enough ordeal; finding a post-mastectomy bra that fits shouldn’t be. And it looks like Victoria’s Secret agrees. After an online petition went viral in just over two weeks, the lingerie retailer met with the mother-and-daughter duo responsible for gathering 120,000 signatures in support of a “Survivor” line of post-mastectomy bras. “Many women who undergo mastectomy surgery because of breast cancer suffer from body image issues,” wrote Allana Maiden on Change.org “It doesn’t help that they don’t have the option of buying the pretty bras they wore before their battle with cancer, and specialty stores can be hard to find, forcing them to order bras online that they have to send back because they don’t fit properly.”

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Victoria's Secret, breast cancer, eco-friendly bras, sustainable bras, mastectomy bras, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, design for health, corporate social responsibility, Change.org

Photo by Jorg Hackemann/Shutterstock

ASK AND RECEIVE

Maiden and her mother, 21-year cancer survivor Debbie Barrett, spoke in person on Friday with Tammy Roberts Myers, vice president of external communications for Victoria’s Secret’s parent company, Limited Brands, in her New York office. The duo have also been invited to Limited Brands’ headquarters in Ohio to explore the idea further with members of the Victoria’s Secret design team.

The mother-daughter duo behind the petition have been invited to explore the idea further with members of the Victoria’s Secret design team.

“We celebrate those who champion the fight against breast cancer,” the company said in a statement on Thursday. “Ultimately, we are working towards celebrating the day when breast cancer is a thing of the past. In the meantime, we are listening and learning to understand if there are additional ways for our company to continue to extend its support.”

[Via Fashionista]

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