Victoria’s Secret’s “Incredible” Sports Bra Monitors Your Heart Rate

Victoria's Secret, eco-friendly bras, sustainable bras, smart bras, high-tech bras, wearable technology, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, design for health, activity trackers

Vitals tracking just got a whole lot more intimate, thanks to the new “Incredible” sports bra from Victoria’s Secret. Designed to provide “maximum support” for running, boxing, and other high-impact workouts, the undergarment features detachable electrodes that clip onto most leading brands of heart-rate monitors, according to the lingerie retailer. Because the sensors slot directly into the bra band, no additional belt or strap is required. Equally important, it’s machine-washable.

Victoria's Secret, eco-friendly bras, sustainable bras, smart bras, high-tech bras, wearable technology, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, design for health, activity trackers

SMART BRA

Available in your choice of two colors—pink (“Hello Lovely”) and gray (“Black Marl”)—the bra packs your typical underwear selling points, including sweat-wicking fabric to keep you cool and dry, breathable padding, and bonded, seamless technology to reduce irritation.

Still, Victoria’s Secret’s foray into wearable technology seems a little—pun intended—half-hearted. Considering its breadth of resources, the company could have opted for a fully integrated solution.

RELATED | Microsoft’s Stress-Monitoring Bra Discourages Emotional Eating

It doesn’t even have to reinvent the wheel: In 2012, engineers from the University of Arkansas developed a series of wireless textile sensors capable of transmitting the wearer’s vitals to a physician, hospital, or smartphone in real time. The researchers even suggested finessing the system in the form of a bra for women or a vest for men.

The Incredible isn’t the first of its kind, either. Sensoria markets a Bluetooth-compatible sports bra that is virtually identical in function.

Victoria’s Secret has one thing going for it, however: price. Sensoria’s version costs $79. And although the Incredible debuted at $72.50, it’s currently on sale for $30.

+ Incredible Sports Bra $$72.50-$75.50

+ Victoria’s Secret

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