Best Actress nominee Viola Davis
Livia Firth wasn’t the only one shining on the green carpet at the British Academy of Film and Television Arts Awards on Sunday. On what Firth describes as a “historic night” for her Green Carpet Challenge, the Eco-Age creative director (and wife of award-winning actor Colin Firth) recruited two BAFTA nominees: The Help’s Viola Davis, wearing a salmon-pink Valentino gown made of recycled plastic bottles, and Shame leading man Michael Fassbender, who cut a dashing form in an ethical-wool tuxedo by Georgio Armani.
Best Actor nominee Michael Fassbender
Davis wore the first-ever “eco-Valentino” gown, according to Firth, who describes the actress as not only a prodigiously talented thespian but also a “true fashion icon.” The dress experienced its own share of drama before it arrived at London’s Royal Opera House. “On a scale of calm to blind panic, we were somewhere near the latter when the fabric for Viola’s dress got stuck in an epic snowstorm on the way to Turin,” Firth writes on her blog. “If it weren’t for the valliant attempts of my dear friend Giorgio taking the fabric from Milan to Rome on the train, I think Viola would be wearing actual soda cans [sic] rather than the miraculously recycled ones.”
Michael Fassbender and Colin Firth both donned bespoke Armani suits derived from cruelty-free merino.
Fassbender and Mister Firth both donned bespoke suits derived from cruelty-free merino, with recycled fabric for accents. “This is the second part of a very rewarding collaboration with Giorgio Armani,” says Firth, who wore a recycled piece from the designer at the 2012 Golden Globes.
Firth, of course, was no slouch herself in a borrowed-from-the-boys Le Smoking by Paul Smith. “His ethos, supply chain knowledge and commitment to real fashion skills are totally inspiring,” she says. “Paul, if you’re ever in need of an Italian intern with some sewing skills and her own sustainable dress suit, you know where I am!”
Colin and Livia Firth