Dame Vivienne Westwood said it best: “buy less, choose well.” The legendary British designer has partnered with Marie Claire on a limited-edition T-shirt dress to draw attention to the vital role rainforests play in our lives. Designed to coincide with the June 2011 issue of all 24 editions of the magazine, which will include a special rainforest-themed editorial guest-edited by Westwood herself, the dress will support the forest tribes in Bangladesh, whose lives and livelihoods are imperiled by deforestation.
TREES SAVE LIVES
To produce the T-shirt dress—complete with a Wilma Flintstone-esque hem we’re not quite sold on—Westwood and Marie Claire approached the fair-trade pioneers People Tree, who screen-printed the design on 100 percent organic cotton using AZO-free dyes. The dress is available online at People Tree for £28, and £7 from each sale will be go to the Society for Environment and Human Development, a nonprofit that works to better the lives of the Garo women from Bangladesh.
“For every tree they cut down, a future child dies, and there are more trees than children,” Westwood says.”
The magazine’s campaign dovetails with the UN General Assembly’s declaration that 2011 is the International Year of Forests. “How can humans be happy?” Westwood asks with her trademark candor. “For every tree they cut down, a future child dies, and there are more trees than children. Some people know these things but they plan to end the rainforest in one generation.”