Need another reason to enter Suzy Amis Cameron’s “Red Carpet Green Dress” competition? The annual talent search has recruited no less than Vivienne Westwood as a judge and mentor. The legendary British designer—and born-again “climate revolutionary”—will not only help choose a winning designer, but she’ll also work with him or her to bring the design to life for an as-yet-unnamed actress at the 85th Academy Awards in 2013. “We are at war with our environment and our future is unsteady,” Westwood says in a statement. “In order for a shift to occur we must make informed decisions to live more harmoniously with our planet, and I’ve joined Red Carpet Green Dress because its message aligns with this idea.”
Actress Missi Pyle wearing a Red Carpet Green Dress design at the 84th Academy Awards in 2012
Amis Cameron launched the competition in 2009 to find a gown to wear to the 82nd Academy Awards, where her husband, Avatar director James Cameron, was up for nine awards. Chief among her requirements was a look that combined both style and sustainability.
The campaign has partnered with the Cradle to Cradle Products Innovation Institute to certify this year’s design.
Since then, the campaign has partnered with the likes of the Cradle to Cradle Products Innovation Institute, which will certify this year’s design according to its standards of material health, energy, water stewardship, and social responsibility.
“We’re really stepping it up this year in an effort to draw more attention to the importance of designers and consumers behaving in a more sustainably conscious way,” Amis Cameron says. “There is no one in the world who could possibly lend themselves more to this intention than Vivienne Westwood.”
In addition to Westwood and Amis Cameron, judges include Ecofabulous founder Zem Joaquin and Cradle to Cradle Products Innovation Institute’s Lewis Perkins. Aspiring designers have until November 5, 2012 to submit their application at www.redcarpetgreendress.com.