Gallery: Walmart on Fast Track to Incorporating Eco-Friendly “Better Cotto...

Walmart, better cotton, Better Cotton Initiative, eco-textiles, eco-friendly textiles, sustainable textiles, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, IDH, Olam, sustainable cotton, organic cotton

Walmart may be among the top purchasers of organic cotton, but the mega-box chain isn’t above supporting an industry-wide initiative to growing “better cotton” from the ground up. The world’s largest retailer joins Adidas, H&M, IKEA, and Levi’s as a member of the Better Cotton Initiative’s Fast Track program, which seeks to accelerate sustainable cotton production by encouraging its supply and demand. As part of its commitment, Walmart will be awarding $650,000 in grant money to help farmers reduce their reliance on pesticides, promote efficient water use, and foster better working conditions.

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