Fire up your monitors for The New Black, a 45-minute documentary about the future of the clothing we wear. Produced by home-appliance manufacturer AEG, the film introduces the viewer to some of the world’s leading fashion innovators, including Rick Ridgeway, vice president of sustainable manufacturing at Patagonia; Nancy Tilbury from wearable-tech firm Studio XO; Suzanne Lee of BioCouture, a line of garments grown using cellulose-producing bacteria; Sophie Mather from Yeh Group, a company that pioneered a way to dye clothes using zero water; and Matt Hymers and Klaus Rolshoven, who head up smart clothing at Adidas.
The film is not about what’s new in fashion, but what’s next for clothing, according to Ola Nilsson, head of laundry at AEG. “The film was created to explore the evolution of the clothing industry in order for us to understand how consumer’s washing needs might change as a consequence. AEG has a pioneering history and to continue to drive innovation, we need to understand what’s next,” he says in a statement.
But advancements within the garment industry isn’t the only route to a healthier planet, Nilsson adds. The way people care for their clothes also makes a huge impact on the environment.
“Reducing energy and water use in our appliances while ensuring the gentlest care possible to prolong the lifetime of garments, are ways for us to help make the clothing industry more sustainable”, he says. “We can also educate consumers about how to care for their clothes with least possible impact on the environment.”