Watson x Ferretti, Livia Firth’s Raison D’être, Stella McCartney’s New Kids

by , 03/05/11   filed under: Eco-Fashion News, Livia Firth, Site Seeing

Emma Watson, Alberta Ferretti, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

British actress Emma Watson and Italian designer Alberta Ferretti are making progress on their green capsule collection. “Pure Threads” will be available on the label’s online storefront starting March 21. (WWD)

Livia Firth (owner of ethical boutique Eco-Age and wife of Oscar-winning actor Colin), explains why she wore an upcycled gown to the 83rd Academy Awards. (Huffington Post)

The Spring/Summer 2011 edition of Stella McCartney Kids is now available for purchase online. Brick-and-mortar stores will be following suit in a week. (We’re already plotting to squeeze into some of the larger sizes.) (Press release

Strange but true: A mall in Manchester is piecing together a mock wedding gown for princess-to-be Kate Middleton out of reclaimed trash. (Ecorazzi)


“I think it’s important to be conscious of what we’re buying and where it comes from. As consumers, we have so much power to change the world just by being careful in what we buy.”

—The irrepressible Emma Watson, in the April 2011 issue of InStyle.

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