by , 09/23/09   filed under: Announcements

Ecouterre Logo, Ecouterre, eco fashion, eco fashion website, new sustainable design website, new eco fashion website, new sustainable design website

It’s official! Today, Inhabitat unveils Ecouterre, an eco-fashion website dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to lifecycle and disposal. Our mission: To follow the evolution of the apparel industry toward a smarter and more sustainable future, as well as facilitate a conversation about why sustainable fashion matters.

Cotton Field

Photo by Debi Cates

We’ve been writing about sustainable clothing design on Inhabitat for many years now as part of our general coverage of green design. Fashion design, however, has always stood apart from other design disciplines, like architecture and product design. No other subject matter seems to be more polarizing for readers or so misunderstood. Fashion posts on Inhabitat frequently trigger protests from readers (“drivel,” “inconsequential,” and “trivial” are some of the terms they’ve used), yet the design of clothing affects all of us very intimately and has an enormous impact on our environment.

Cotton picking in China

Photo by Michael S. Yamashita/National Geographic

Why doesn’t clothing design deserve the same type of respect or attention that building or product design gets? After all, we envelope our bodies in clothing each and every day, yet many of us barely consider where the shirts on our backs came from and how they were made.

It takes 256 gallons of water and a third of a pound of synthetic fertilizers and pesticides to grow enough cotton for one single T-shirt.

Clothing uses more water than any other industry besides agriculture. Conventional cotton, which is grown in more than 70 countries and comprises almost 50 percent of textiles worldwide, also happens to be the most toxic crop in the world. Roughly $2 billion of hazardous chemical pesticides are released into the air every year, accounting for 16 percent of global insecticides—more than any other agricultural crop.

We believe that clothing design is hugely important to our society and environment, and it deserves smart, thoughtful editorial coverage through the examination of materials, production, labor, and end-of-life disposal, as well as style, function, and innovation. We hope that Ecouterre will provide a forum for discussing the impact of clothing and textiles, while drawing your attention to the burgeoning green-design movement.

We hope you like this website! We welcome your comments and suggestions!

Garment worker in a sweatshop in Bangladesh

Photo by The New York Times

Related Posts

2 Responses to “WELCOME TO ECOUTERRE!”

  1. earthdivas says:

    Beautiful site… lots of great info. Please consider adding us to your eco designer list. EarthDivas.com. Thank You! ed–

  2. […] chain necklace? We’re giving it away to one lucky reader on Ecouterre to celebrate the official launch of our dedicatedeco-fashion website, Ecouterre! We wanted to do something extra special so we got […]

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.


Lost your password?