What Daisy Did: Fashion Brand Pilots Program to Employ Homeless


Designed for extra-durability, all of the carryalls have a three-year repair-or-replace guarantee, What Daisy Did said.

The company has also teamed up with the Northampton Hope Centre, a charity whose motto is “tackling homelessness, rebuilding lives,” to create a scheme that hires and trains people in need at its Northampton-based workshop. A portion of the bags’ proceeds will go to the centre, as well.

RELATED | Dutch Designer Turns Festival Tents Into “Sheltersuits” for the Homeless

“As our business grows we will continue to work with the Hope Centre to find new employees,” What Daisy Did said. “We believe this scheme will be a huge success and hope to set an example to other employers.”

Discounted Kickstarter pricing for the collection starts at £21 ($28) for the “London” wallet and tops out at £90 ($112) for the “Budapest” backpack.

Love everything you see? A pledge of £231 ($306) gets you the entire kit and caboodle, which, in addition to the aforementioned items above, includes the “Raleigh” messenger bag, the “Lincoln” laptop bag, the “Brooklyn” backpack, and the “Tallinn” duffle.

+ Wayfarer Collection on Kickstarter

+ What Daisy Did

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