Sometimes the longest struggles can be the most rewarding. After 10 months of #PeoplePowered activities and behind-the-scenes haggling, G-Star Raw finally committed to eliminate all uses of hazardous chemicals from its supply chain and products by 2020. This means that the Dutch denim brand joins the likes of Uniqlo, Benetton. and Victoria’s Secret in making credible “Detox” commitments in 2013. And with the Italian high-fashion brand Valentino joining the leaders in the industry this past week, there are currently 16 big brands that have started a process to eliminate all discharges of hazardous chemicals throughout their supply chains and products.