Puma has rejiggered the concept of the shoebox, turned plastic packaging on its head, even overhauled its signature suede sneaker. But the German sportswear manufacturer has its sights on a loftier goal, a line of apparel and footwear that would be content to retire among coffee grounds, eggshells, and carrot peels. “We are confident that in the near future we will be able to bring the first shoes, T-shirts, and bags that are either compostable or recyclable to the market,” Franz Koch, Puma’s CEO, told German business magazine Wirtschaftswoche on Friday.
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It’s not just talk; Puma is working with external partners to develop products based on cradle-to-cradle principles, according to Koch, who succeeded Jochen Zeitz in April.
It’s not just talk; Puma is working with external partners to develop products based on cradle-to-cradle principles.
Sustainability, Koch said, can be approached either in one of two ways: the technical (say, the use of recycled tires for soles) or the biological. “In the biological cycle, I can make shoes and shirts that are compostable so I can shred them and bury them in the back garden,” he added. “We are working on products that meet these two criteria.”
Compostable attire isn’t a new idea, of course. Dutch label OAT has a range of sneakers that sprouts flowers when you bury them below ground, while OneMoment’s biodegradable slip-ons require only six months to break down in your compost pile. In July, luxury designer Linda Loudermilk debuted the world’s first compostable swimsuit.
[Via The Guardian]